Press Release
Mitsubishi Announces Sales for August 1996 and the Calendar-Year-to-Date
09/06/96
Poised to Launch Several All-New '97 Models, Mitsubishi Motors Reports August Sales are up 1% From Previous Year CYPRESS, Calif., Sept. 4 -- Mitsubishi Motor Sales of America, Inc. (MMSA) reported today that its August 1996 vehicle sales of 15,013 units represents a 1 percent increase over the previous year. "We're pleased with our August performance since we've been gearing up to launch several all-new '97 products -- the Diamante luxury performance sedan and the Mirage coupe and sedan -- as well as providing for substantial improvements and refinements to our other '97 products," says Kevin Ormes, group vice president of sales and marketing for MMSA. "We've been focusing on '97 production and selling out of our '96 inventory." '97 Mirage sedans began to enter dealer showrooms in August. The Mirage coupes will be on sale in the middle of this month. '97 Diamante LS sedans will be in Mitsubishi Motors' dealership showrooms in October. Later in the '97 model year, in addition to Diamante and Mirage, Mitsubishi Motors will be introducing a new entry into the sport utility segment -- the Montero Sport. Sales of Mitsubishi Motors' sales leading passenger car, the Eclipse sports coupe, built in Illinois, were 5,601 units, up 25 percent from the previous August. Sales of Eclipse Spyder convertible, also "imported" from Illinois, were robust, at almost 700 units. Dealers have asked if the factory can increase production of the popular convertible. Domestic sales -- including Eclipse and the Galant mid-size sedan -- were 10,330, up 33 percent from the year-before period. Mitsubishi Motor Sales of America, Inc., was established in 1982 by Mitsubishi Motors Corporation, Tokyo, and markets a full line of subcompacts, mid-size sedans, sports coupes, grand touring sports cars, luxury performance sedans, light trucks and sport utility vehicles. Aug. '96 Aug. '95 % Change Month YTD Month YTD Month YTD ------------------------------------------------------------------------------- Total Passenger Car Sales* 14,687 121,970 14,393 137,664 +2% -11% Total Truck Sales 326 2,949 417 3,810 -22% -23% Total Vehicle Sales 15,013 124,919 14,810 141,474 +1% -12% * Above totals include domestic sales Domestic Sales 10,330 85,119 7,791 71,008 +33% +20% (Includes Eclipse/Galant)