Results for J.D. Power Car and Light Truck Customer Satisfaction Study

07/10/96

The results of J.D. Power's Customer Satisfaction Study for Spring, 1996 are out for both light trucks and passenger cars. The study surveys car and truck owners on their first year ownership experience and is based on the responses of more than 32,000 consumers. The study is funded solely by J.D. Power and Associates and has presented an independent perspective on the automotive industry since 1981.

The results below show tables of all the car and light truck brands that scored above the industry averages for satisfying customers, followed by a list of brands with unsatisfied customers.

1996 LIGHT DUTY TRUCK CSI NAMEPLATE PERFORMANCE
           (Range from 120-170)

Honda      166
Toyota     158
Geo        157
Chrysler   154
Pontiac    154
Mercury    151
Plymouth   150
Oldsmobile 148
Land Rover 145
Mitsubishi 144
Jeep       143
Dodge      140
1996 Industry Average:  140

Finishing below average (alphabetical order): Chevrolet, Ford,
GMC, Isuzu, Mazda, Nissan and Suzuki.

Note:   Kia not ranked due to small sample.
Source: J.D. Power and Associates 1996 Light Duty Truck Customer
        Satisfaction Study Spring, 1996.


1996 CAR CSI NAMEPLATE PERFORMANCE
         (Range 0-200)

Infiniti        168
Lexus           166
Acura           159
Mercedes-Benz   158
Saturn          158
Honda           154
Cadillac        151
Lincoln         150
Audi            149
Volvo           148
BMW             144
Buick           144
Jaguar          143
Oldsmobile      142
Subaru          141
Toyota          140
Nissan          138
Porsche         138

1996 Industry Average:     137

Finishing below average (alphabetical order): Chevrolet,
Chrysler, Dodge, Eagle, Ford, Geo, Hyundai, Kia, Mazda, Mercury,
Mitsubishi, Plymouth, Pontiac, Saab, Suzuki and Volkswagen.

Source: J.D. Power and Associates 1996 Car Customer Satisfaction
        Study Spring, 1996.