Toyota Heightens Movie Presence

06/03/96

Toyota Motor Sales wants more visibility for its flagship Camry model and has lined up a series of "walk-ons" via Creative Entertainment Services, Hollywood, a firm that obtained movie exposure for Mazda cars. Some of the movies that Toyota and Lexus will be involved with are:

The Chamber, Gene Hackman -- Lexus LS 400 Coupe
The Feds (CBS TV series) -- SC 400 Coupe
Bio Dome -- Celica
L.A. Fire -- Camry
Wedding Bells Blues -- Celica Supra, 4Runner Previa

Bill Maloney TACH

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