GM Press Release: Vehicle Sales in Latin America Set New Record

04/26/96

GM VEHICLE SALES IN LATIN AMERICA SET NEW RECORD

MIAMI LAKES, Fla., April 23 -- General Motors
vehicle sales in the Latin American region in the first
quarter of 1996 totaled 130,000 units, an improvement of 14.4 percent
over the year-ago period and established a new record for the first
quarter for the fourth consecutive year, according to Richard C. Nerod,
GM vice president and group executive in charge of Latin American,
Middle East and African Operations.

Latin American vehicle industry sales as a whole declined somewhat
in the first quarter of 1996 compared to the first quarter of 1995
following record-setting performances in the last three years, according
to Nerod.  He said first-quarter industry vehicle sales of 622,700 units
were down 12 percent compared to last year although sales are running at
an annualized rate of 2.5 million units, a number that would represent
the third-best sales year in Latin America.
"Despite the softening in the automotive market following the
record-setting pace of 1995," Nerod said, "consumer demand remains
strong for GM products throughout the area.  GM's sales rate has
outpaced the industry with the result that GM market share has increased
significantly in Brazil and Argentina, where the Chevrolet Corsa and
Chevrolet light trucks are the top sellers.

"In the Andean region, GM has increased its market share in Colombia
and Ecuador, where GM remains the industry leader.  GM also is the
industry leader in Venezuela and Chile."
Nerod said he was "very encouraged" by positive consumer reaction to
a record number of new products recently introduced by GM throughout
Latin America.

"GM's expansion programs under way in Brazil and Argentina, coupled
with the modernization and expansion of our dealer organization
throughout the region, will provide the base for GM to strengthen its
overall position in the dynamic Latin American market," Nerod said.