Pre-Owned Vehicles at 1996's New York International Auto Show
04/10/96
NEWS RELEASE PRE-OWNED VEHICLES WILL HAVE A PRESENCE AT 1996 NEW YORK INTERNATIONAL AUTO SHOW February 2, 1996 (New York) In acknowledgment of the current marketplace trends, the New York International Auto Show will allow the display of pre-owned vehicles alongside the new cars and trucks. At the request of the Greater New York Automobile Dealers Association's Auto Show Committee, Committee Chairman Douglas Callahan has invited manufacturers who have "Certified Pre-Owned Vehicle" programs to show one pre-owned vehicle in their booth space. At least half a dozen manufacturers have opted to do so. Certified pre-owned vehicle programs are a growing influence in the industry, a result of the large number of vehicles coming off of lease. These low-mileage, well-maintained vehicles receive a thorough "check-up" from the dealer, and are then "certified,"assuring the consumer that the vehicles meet specific standards for mechanical and structural soundness and safety. As additional quality assurance, they are backed by the manufacturers' extended warranty. This is a strong marketing tool for the dealers and manufacturers to help move used vehicle inventory, and a great protection for consumers who can feel more secure than they often do with ordinary used car purchases. "The growth in these programs and their significance to the dealer body, convinced us that this was something we want to share with the people who come to the Auto Show," said John LaSorsa, GNYADA President. "In the New York-area, leasing accounts for as much as 40% of new vehicle transactions, and is often much higher for some luxury makes, which means that our dealers have many, many vehicles returning to their showrooms when the leases end. These pre-owned vehicle programs will affect the way dealers sell a lot of cars, and we want to acknowledge that at the Auto Show." Manufacturers who have these programs will be able to display one such vehicle, with appropriate signage, in their exhibit area. Show Management is considering expanding the pre-owned vehicle exhibit area in the future. According to Callahan, "If these programs continue to grow, and more manufacturers have them, and they account for more significant dealership traffic, then we would consider increasing the exhibit options in the future. Our dealers are very enthusiastic about supporting the pre-owned vehicle programs through the Show." The New York International Auto Show is being held April 6th through 14th at the Jacob Javits Convention Center in Manhattan.