Ford Earnings Down, but Better Than Expected

02/01/96

Reuters reported that although Ford's profits in 1995's final quarter dropped almost $1 per share from the record they attained in 1994's 4th quarter, they still exceeded Wall Street's predictions. Ford expects gradual improvement in the coming year, once it completes the launching of all its new products.

Ford pinned its second half financial results on low U.S. production volume and a record number of major product launches. The new line includes the the new Taurus, Mercury Sable, and F-Series pickups, as well as European releases like the new Fiesta and Galaxy minivan.

Ford noted that the retail car market was depressed, and announced that dealers sold more trucks than cars for the first time in company history.

Paul Dever -- The Auto Channel