NEW-VEHICLE TRANSACTION PRICES TREND DOWNWARD AS INCENTIVES RISE, ACCORDING TO KELLEY BLUE BOOK
The monthly CPI report was released by the government today, and it showed inflation is still up significantly year over year. In the auto markets, last month saw the average transaction price (ATP) of a new vehicle in the United States decline to $48,763, a decrease of 1.4% ($705) from an upwardly revised January reading of $49,468. Transaction prices last month were up 5.3% ($2,466) from year-ago levels, according to data released last week by Kelley Blue Book, a Cox Automotive company. Meanwhile, incentive spend rose to 3.0%, averaging $1,474, a level not seen since March 2022.
In February 2023, the average price paid was just $95 more than the average sticker, as prices continued to trend downward relative to sticker price. A year ago, the average ATP was nearly $1,000 over MSRP.
“After nearly a year of incentives below 3% of ATP, it will be interesting to see if this upward trend continues as inventory improves,” said Rebecca Rydzewski, research manager of economic and industry insights for Cox Automotive.
Check out the Data Point published last week for specific data on average prices and average incentive spend as a percent of ATP for non-luxury, luxury and electric vehicles.
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