The Programmatic TV Market 2021-2024: Keys to Success for Addressable TV and Connected TV Markets

DUBLIN, April 19, 2021 -- The "The Programmatic TV Market - Addressable TV becoming a Reality" report has been added to ResearchAndMarkets.com's offering.

This report analyses the dynamics and momentum of the programmatic TV market from the perspective of its two main points of entry: addressable TV and connected TV.

It begins with a snapshot of national deployments in the United States and five major European countries, providing an analysis of the solutions offered by the leading players in these markets.

The second part looks at the solutions being marketed by the leading providers: media and telecoms companies and independent players.

It concludes with market forecasts up to 2024 for the addressable TV and connected TV video advertising segments.

Along the way, it answers the following questions:

Will the addressable TV market develop in Europe?
What are the keys to the success for addressable TV and connected TV markets?
Who are the trailblazers?
What is the market outlook for the next five years?

Key Topics Covered:

1. Executive Summary

2. Market dynamics
2.1. Programmatic TV
2.2. Addressable or segmented TV advertising
2.3. All systems go for segmented advertising
2.4. Connected TV market momentum in the United States
2.5. Awareness of a change at work in the sector

3. Programmatic TV market players
3.1. The United States
3.1.1. NBCUniversal
3.1.2. ViacomCBS
3.1.3. Turner Broadcasting
3.1.4. Disney-ABC TV Group
3.1.5. DirecTV/AT&T
3.1.6. Comcast
3.1.7. Dish
3.1.8. Altice USA (Cablevision)
3.1.9. Charter Communications/Time Warner Cable
3.2. The UK
3.2.1. ITV
3.2.2. Channel 4
3.2.3. BT Sport
3.2.4. Virgin Media
3.2.5. Sky
3.3. Germany
3.3.1. RTL Group
3.3.2. ProSiebenSat.1
3.3.3. Deutsche Telekom
3.3.4. Vodafone
3.4. France
3.4.1. TF1
3.4.2. France Televisions
3.4.3. M6
3.4.4. Canal+
3.4.5. Orange
3.4.6. SFR (Altice France)
3.5. Italy
3.5.1. Mediaset
3.5.2. RAI
3.6. Spain
3.6.1. Atresmedia
3.6.2. Telefonica

4. Programmatic TV solutions providers
4.1. Xandr (WarnerMedia/AT&T)
4.2. Smartclip
4.3. SpotX - Magnite
4.4. Advertising Cloud DSP - Adobe4
4.5. Google Marketing Platform
4.6. Nielsen
4.7. OAR
4.8. Ad Tech platform suppliers
4.9. Media and telecom companies' Ad Tech platforms

5. Market forecasts
5.1. Addressable TV advertising market trends
5.2. Addressable TV advertising market forecasts
5.3. Connected TV video advertising market trends
5.4. Connected TV video advertising market forecasts

Companies Mentioned

4C
ABC Television Group
Adobe
Advertising Cloud DSP
Altice
Amazon
AT&T
Atresmedia
BT Sport
Cablevision
Canal+
Channel 4
Charter Communications
Comcast
Cox Communications
Deutsche Telekom
DirecTV
Dish Network
France Televisions
Google
ITV
M6
Magnite
MediaMath
Mediaocean
Mediaset
NBCUniversal
Orange
ProSiebenSat.1
RAI
Realytics
Roku
RTL Group
SFR
Singtel
Sky
smartclip
SpotX
Telefonica
TF1
The Walt Disney Company
TheTradeDesk
Time Warner Cable
Turner Broadcasting
ViacomCBS
Virgin Media
Vizio
Vodafone
WarnerMedia
Xandr

For more information about this report visit https://www.researchandmarkets.com/r/excsfv

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Media Contact:

Research and Markets
Laura Wood, Senior Manager
[email protected]

For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

SOURCE Research and Markets

The Programmatic TV Market 2021-2024: Keys to Success for Addressable TV and Connected TV Markets

Related Links