The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Fire Your Lazy-ass Ad Agency If They Don't Show You This! - Free Car Maker Advertising - If It Doesn't Work Its Free


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The Auto Channel supports interest-based advertising (IBA), also known as Online Behavioral Advertising. We suggest that advertiser's display ads tailored to automotive product or lifestyle interests.

A study revealed that 69% of consumers are more inclined to pay attention to an ad that's relevant to the content they're consuming and 48% say they're more willing to engage with ads that are contextually relevant...no surprise here.


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The Auto Channel Advertising Funnel

Talk about the bottom of the funnel!

For every 200,000 consumers that use google to search for automotive interest content 1-2% click over to www.theautochannel.com.

These 2000-4000 consumers are interested in one thing and one thing only Cars and car related stuff, our audience is ready willing and able to digest and react to relevant automotive advertising the second they see it,,,

But The Auto Channel is not an automatic buy that no one questions, it's not Edmunds or KBB or Cars.com or Car Guru or Autoweb or Road and Track or MotorTrend or Auto Trader or any number of Johnny-come-latelys to the automotive website world. So to reduce any trepidation about you having to defend a buy on The Auto Channel we are offering media buyers a can't say no inducement, we will take all your risk away from any advertising buy you make on The Auto Channel.

How Can You Make This Offer And Stay In Business?

We Ain't Worried! The Auto Channel owners know that our audience is so ready for more information that we can guarantee viewer interactions with your relevant message. No clicks means you get branding benefit without having to to pay us anything.

The Cost Per Click is competitive and even if you don't get clicks you get free branding here on the world's first interactive automotive editorial website.

E Me For Small Print Details:

bgordon@theautochannel.com