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Slingshot's Best of the Builders: East vs. West | YouTube Launch Video

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Polaris Slingshot itself is a statement, though it also serves as the ultimate form of self-expression with limitless customization opportunities. Few vehicles offer such an approachable and unique canvas for personalization through customization.

With the all-new 2020 Slingshot as the playing field, Polaris Slingshot today announced a bi-coastal build-off between two renowned automotive customizers: The Auto Firm and DUB. Based in Miami, The Auto Firm featuring Alex Vega has partnered with Pop Superstar, Singer-Songwriter Teyana Taylor. From Los Angeles, DUB will be personalizing its Slingshot for Songwriter, Record Producer and Legendary Drummer Travis Barker.

Squaring off head-to-head, each build team will design and modify a stock 2020 Slingshot SL. With inspiration and direction from their celebrity partner, each build team will create a one-of-a-kind custom ride that truly embodies the celebrity’s personality. The goal is to allow Teyana Taylor and Travis Barker to make their mark as a Slingshot owner by adding custom features amplified by their self-expression. Showcased on Slingshot’s social channels, fans will join the builders and receive exclusive behind-the-scenes updates throughout the customization process.

With the builds now under way, fans can follow Slingshot on social media (Facebook, Instagram, Twitter) and track along with exclusive behind-the-scenes updates from the builders. Build teams will have their final customized ride completed and ready for their public reveal and display at the SEMA show in Las Vegas beginning November 3, 2020. At that point, an ensuing fan vote on will determine the “Best of the Builders.”