Honda and Acura January 2020 US Sales
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American Honda |
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Total 101,625 |
Cars 42,371 |
Trucks 59,254 |
Total 92,395 |
Cars 39,595 |
Trucks 52,800 |
Total 9,230 |
Cars 2,776 |
Trucks 6,454 |
"As we enter a new decade, we will continue to focus on our core values and maintain the kind of sales discipline that has made us a retail sales leader in the industry," said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. "The arrival of our new CR-V Hybrid next month will also bring new opportunities to further strengthen our light-truck lineup and extend our two-year streak of record electrified vehicle sales."
Sales Highlights
Honda trucks captured a new January sales record as HR-V also set a new mark and Ridgeline deliveries jumped almost 60%. While the industry continues its dramatic shift toward light trucks, Honda entered 2020 by maintaining its retail market share gains with passenger cars, led by Civic with sales of 20,054 units.
Model Notes
Coming off a 5th straight year of record sales, Honda's light truck lineup gets its first electrified model with the launch of the all-new 2020
CR-V Hybrid early this year.
Honda is looking to extend its two-year run as the retail #1 passenger car brand in America, led by Civic, which leads the industry in sales to first-time, Millennial and Gen Z car buyers.
Sales Highlights
Acura cars found sales strength again with a 6% gain in January as the brand's gateway luxury sedan continued its segment-leading ways. The TLX sedan also rose in the first month of 2020 as buyers continue to recognize its balanced goodness.
Model Notes
MDX just surpassed cumulative sales of 1-million units in the U.S., continuing its run as America's best-selling 3-row luxury SUV of all-time.
Acura's gateway model, the ILX, was the retail #1 and fastest-growing model in segment with the highest percent of sales from under-35 buyers among all compact luxury sedans
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