MINI TAKES THE STATES 2018

Woodcliff Lake, NJ – July 16, 2018… MINI TAKES THE STATES 2018 (MTTS), the eagerly anticipated road rally for MINI owners hosted by MINI USA, kicked off this weekend from two separate locations on opposite sides of the country. Over the next five days, thousands of MINI owners will #DriveForMore to help raise money for charity partner Feeding America.

The two rally routes, each with more than 800 participants, started in Orlando, Fla., and Portland, Ore., on Saturday, July 14, and will meet in the middle at Keystone Report in Keystone, Colo., on July 20 for a weekend celebration of everything MINI. The bi-annual trek will cover more than 5,000 miles in total, traveling across America on state and county roads, stopping in 15 cities along the way.

“Great things happen when the MINI community comes together, and this year is sure to be another unforgettable experience,” said Thomas Felbermair, Vice President MINI Americas Region. “MINI TAKES THE STATES is the ultimate opportunity for MINI owners to enjoy the famous go kart handling and performance of their MINI as they travel through America’s scenic backroads and byways.”

In 2016, MINI owners completed an epic 14-day, 4,397 mile adventure raising enough money to provide more than one million meals for families in need through Feeding America. This year’s goal is to raise enough money to provide more than 2 million meals.

A portion of each MTTS participant’s registration fee is donated to Feeding America®, and MINI will collect food donations onsite each morning. Every participant can also start an individual or team fundraising page. Once donation pages are set up, participants will automatically qualify for an exclusive badge decal they can proudly display on their MINI. As they continue to reach donation milestones, they’ll collect additional badges.

MINI owners looking to join up with the rally can still register at MINITAKESTHESTATES.com or on-site the day of the event in each city.