KARMA AUTOMOTIVE ANNOUNCES NEW ORANGE COUNTY BRAND-EXPERIENCE CENTER

Luxury Automaker Selects Location for Corporate-Run Dealership in Newport Beach

IRVINE, CA (NOVEMBER 15, 2017) – Karma Automotive announced today that the location of its brand-experience center will be at 950 Pacific Coast Highway, Newport Beach. The 2,000-square-foot building will showcase the brand, serve as a vehicle showroom and also be a platform for testing and roll-out of new initiatives and processes. Locating in Newport Beach close to Karma’s headquarters and assembly plant, will provide an opportunity for Karma employees to gain critical consumer insights through direct interaction with customers.

“We originally planned to locate our experience center in our new Irvine headquarters, but determined that being on PCH among the other ultra-luxury brands was a more suitable location to introduce the Karma Brand and the new Revero," said Jim Taylor, Chief Revenue Officer.

Karma Automotive took possession of the facility last week. Remodeling began November 11 with a soft opening planned for Monday, November 20, 2017. When the full renovation has been completed, the brand-experience center will clearly show Karma’s identity as a Southern California auto company.

"I look forward to opening our store in one of the largest luxury markets in the country,” said Ehren Bragg , Karma OC General Manager. “We are confident that the Revero has tremendous potential in a market where customers clearly appreciate beauty and technology.”

About Karma Automotive

Karma Automotive is a U.S. manufacturer of luxury plug-in hybrid vehicles. Unapologetically conspicuous in their beauty. Uncommonly light in their footprint. Designed, engineered, and assembled In Southern California.