NEW ORLEANS—Vincent Rice, Executive Vice President with the Bank of the West, was installed as the new chair of the American Financial Services Association (AFSA) Vehicle Finance Division Board at the conclusion of the division’s 21st annual conference and exposition in New Orleans, La. This position is a one-year term.

Rice succeeds David Paul, Senior Vice President, Financial Services, American Honda Finance Corporation, who has served in the position since March 2016. In this role, Rice will oversee the division’s initiatives and lead the division’s more than 800 members.

Rice is executive vice president for Bank of the West, a subsidiary of BNP Paribas Group, a leading bank in the Euro-zone. As the head of the consumer lending division, Rice’s responsibilities include the consumer and commercial portfolios in the automotive, recreational vehicle, and marine industries. He was asked to join Bank of the West to build the automotive initiative in the U.S. in alignment with BNP Paribas’ global auto strategy.

Rice has over 28 years of experience in commercial and consumer auto financing. He began his career at Chrysler Financial in an entry level position and progressively increased his responsibilities at regional offices in Omaha, San Francisco, and Denver, gaining experience in all aspects of automotive finance operations. With the merger of Daimler and Chrysler, Rice moved to the headquarters in metro Detroit and led strategic projects, developed national sales processes, and then managed major accounts for DaimlerChrysler Financial Services.

In 2006, Rice was appointed the executive director for Chrysler Financial’s Northeast Business Center located in New York. After successfully managing the portfolio through the financial crisis and subsequent manufacturer bankruptcy, he returned to Detroit. Rice was a part of the team that engaged TD Bank to acquire the consumer portfolio and lending platforms, establishing the new TD Auto Finance, serving as the Head of U.S. Business. Rice joined Bank of the West in 2014.

Larry Hund, President & COO, Harley-Davidson Financial Services, was also elected to serve as Vice Chairman. A 30-year financial services veteran, Hund has held a wide range of executive roles throughout his career. Upon joining HDFS in 2002, he served as vice president of operations and chief financial officer and also was interim chief operating officer from July 2006 to January 2007.

Hund serves on the Board of Directors of AFSA and the Vehicle Finance Board.

Based in Washington, D.C., AFSA (www.afsaonline.org) is the national trade association for the consumer credit industry, protecting access to credit and consumer choice. Its 350 members include consumer and commercial finance companies, vehicle finance/leasing companies, mortgage lenders, credit card issuers, industrial banks and industry suppliers.

Contacts

American Financial Services Association
Jack Ferry
Vice President, Communications
202-776-7308
jferry@afsamail.org
or
Dan Bucherer
Manager, Communications
202-466-8613
dbucherer@afsamail.org