Karmanos Launches Online Car Buying Service
Dear Larry Peter Karmanos Jr.¹s tech firm MadDog Technology has partnered with retail automotive industry veteran Michael McInerney to launch Deliver My Ride (www.delivermyride.com<http://www.delivermyride.com>), a revolutionary way for consumers to purchase or lease their next vehicle. To follow is a press release about the launch. Please feel free to contact me via email at alenhoff@shazaaam.com<mailto:alenhoff@shazaaam.com> or via cell at 313-580-5349 with questions and for any interview requests you may have. We appreciate your taking the time to review our press materials. Best, Adrienne Lenhoff President Shazaaam! Public Relations MEDIA CONTACT: Adrienne Lenhoff Shazaaam Public Relations Cell: 313-580-5349 Email: alenhoff@shazaaam.com FOR IMMEDIATE RELEASE KARMANOS TACKLES NEW CAR INDUSTRY Launches Online Car Buying Service with Industry Veteran, McInerney Automotive Group PONTIAC, Mich., January 12, 2017‹ Peter Karmanos Jr.¹s new tech firm, MadDog Technology, and retail automotive industry veteran Michael McInerney have launched Deliver My Ride (www.delivermyride.com<http://www.delivermyride.com>), a revolutionary new way to purchase or lease a new vehicle. ³Like many consumers, I found the web to be an inefficient resource when I was searching for a new vehicle for my daughter,² said McInerney, an expert in consumer automotive buying habits, who had exited the family car business nearly 10 years ago in pursuit of non-automotive challenges. ³Simple search inquiries always returned generic results, ranging from manufacturer sites like Ford.com and third party aggregators like True Car and Cars.com. I couldn¹t find any site that would let me shop online exclusively and avoid the dealership interaction.² After developing his concept and searching for the right tech partner to execute Deliver My Ride, McInerney was introduced to MadDog Partner, Mark Hillman. ³We have launched several online companies that utilize technology to affect the mortgage, energy, services, and real estate industries. And when Mike came to us with his ideas about substantially changing the culture of car buying, we were psyched,² Hillman stated. ³I¹m a big car nut personally. I have a vintage Thunderbird in the garage and was a VP at General Motors for years, so when I heard Œcar business¹ I was ready to listen.² Deliver My Ride takes some cues from online travel agencies like Priceline by matching a customer¹s vehicle needs with multiple dealer offers while allowing the customer to remain anonymous until the transaction is complete. According to McInerney, ³Unlike lead generation sites like True Car, our site allows a buyer to create a unique vehicle profile, our technology sends the profile to multiple dealers and brands, and returns the best results back to the customer automatically, quickly and transparently. Ultimately, we arrange delivery to the customer¹s home or office so they don¹t waste time at the dealership.Third party lead generation sites typically instruct consumers to populate a vehicle configurator and sends them to the nearest dealership to negotiate. We take the haggle out of car buying.² Noted Peter Karmanos, ³We like to develop opportunities that have a chance to fundamentally change an industry. I think Deliver My Ride is the next big thing in the car business and launching it here in Detroit just feels right.² Deliver My Ride Is A Win=Win for both Dealers and Buyers: Unlike other third party providers who sell poorly conditioned leads, drive down profits, and disparage the dealership, Deliver My Ride offers an actual benefit to both parties in a new car transaction. While others simply aggregate a customer¹s personal information, create a sellable prospect and send the customer to a local dealership, Deliver My Ride provides a digital platform where customers and dealers interact anonymously until the transaction is complete. Customers conveniently shop and buy from their home or office and dealers cost effectively earn supplemental sales volume. About Maddog Technology: Established in 2014, MadDog Technology develops digital solutions utilizing cloud based technology. MadDog¹s mission is to invest in technology companies that develop and market cloud based business applications. The company is comprised of a team of senior executives with proven success as technology start-up CEO¹s, large-scale software developers, and technology strategists. The MadDog business portfolio includes a number of technology startups and a venture capital fund. MadDog Technology¹s Business models include organic start-ups, startup partnering and partnering with existing early stage operations where a market disrupting growth opportunity exists. About DeliverMyRide.com: Why go into an auto dealer when you can buy a brand new car from your couch, with competitive pricing and have it delivered to your door the next day? Finally a car buying process you can trust. DeliverMyRide.com allows you to compare vehicles and financing choices, with clarity and transparency and the convenience we enjoy on everything else we do.
