The Vet & the Newcomers: Kurt Nicoll Joins Forces With Alta Motors for the 2016 EnduroCross Series

BRISBANE, Calif., Sept. 20, 2016 -- In a first for a rider and a bike, Kurt Nicoll will be competing in the 2016 EnduroCross series on a Redshift MX, the electric equivalent of a 250cc motocross bike, built by Alta Motors in Brisbane, California.

Kurt Nicoll is one of the most dominant veteran riders in the field today. Nicoll has 13 GP wins, seven British titles and two AMA supermoto championships under his belt, and has proven time and again that he is a force to be reckoned with on any track. From 2011-2013, Kurt won three back-to-back EnduroCross titles, and was named the 2012 Vet of the Year. Despite being in his early 50s, Kurt is still competing against the rising EnduroCross stars and proving that he can win titles. He plans to reinforce his reputation with a decisive win at the upcoming EnduroCross event in Arizona on September 24th.

Nicoll and Alta Motors began working together earlier this summer, gauging the ability of Alta's Redshift MX and Kurt's ability to adapt to the electric bike. "I've seen a lot of companies try to make an electric dirt bike before, but Alta is the first one to make a proper full size dirt bike, it's the real deal. The chassis feels just like the bikes I've been riding all my life, but with power delivery that will prove to be a weapon on the track."

The EnduroCross program is a first for Alta, and their participation has already drawn attention from many industry players. "We've competed in regional races in the past, but never something of this size. The whole team at Alta is stoked—this is why we build bikes. We believe the Redshift will perform well in EnduroCross and Kurt will be a great rider for the company," says Alta's CEO Marc Fenigstein.

Round 4 of the EnduroCross series will be held at Arizona's WestWorld Expo, where the 120,000-sq.-foot track has been set up with extremely technical sections. With the season under way, fans are excited to see the competition unfold.

For more information on Alta Motors, contact Jon Bekefy, 415-497-1923, Email or visit www.altamotors.co

For more information on Kurt Nicoll & Champion MX, visit: www.championmx.com

SOURCE Alta Motors