The Mitten State Partners with General Motors for New Line of Apparel
GRAND RAPIDS, Mich., Aug. 1, 2016 -- Grand Rapids, Mich.-based lifestyle company, The Mitten State (TMS), has partnered with General Motors to develop an exclusive new line of t-shirts inspired by the company's iconic and vintage performance cars. The new premium t-shirts offer a modern shape, fit, and feature a vintage look that is revved up to celebrate the passion of auto-lovers in authentic and fashionable designs.
The partnership was formed as a unique way to help General Motors celebrate its rich vehicle heritage. Being auto-enthusiasts themselves, the owners at The Mitten State, Scott Zubrickas and Will Bransdorfer, gladly accepted the licensing opportunity.
"General Motors approached us with the idea and of course we were thrilled to be a part of it," said Will Bransdorfer, co-owner of The Mitten State. "Being fans of vintage muscle cars ourselves, and with Michigan's historic connection to the automotive industry, we knew it would be a perfect fit. It's been a fun history lesson working with GM to explore their logo and photo archives, some of which haven't seen the light of day for decades."
General Motors Licensing worked with The Mitten State to create a variety of looks that best reflect their brand. Additionally, GM granted the designers at The Mitten State access to their vault of vintage advertisements and logos to provide inspiration for this unique line.
The GM t-shirts feature 13 different vintage designs, tailored in high-quality, hand-crafted materials. The iconic brands featured in the line include vintage vehicle logos from the 1950's, 1960's and 1970's, including:
- Buick
- Camaro
- Chevrolet
- Corvette
- Oldsmobile
- Pontiac
In celebration of this new opportunity, The Mitten State is giving away the entire GM premium apparel line in a social media contest. Interested enthusiasts can simply visit http://bit.ly/GMMittenState for a weekly chance to win. The entire GM line of products can be purchased online at www.TheMittenState.com and at the company's retail store located at 1502 Wealthy Street SE in Grand Rapids.
Now in its sixth year of business, The Mitten State was founded by three young entrepreneurs who were inspired by the state's natural beauty, culture, and communities. Their idea grew to communicate the nostalgic feelings about growing up in Michigan and being a proud Michigander.
About The Mitten State (TMS)
Founded in 2009, The Mitten State is a Michigan clothing company specializing in vintage inspired design and graphic art from the 1970s and 1980s. TMS prides itself on the use of domestically manufactured high quality fabrics, specialty designed graphics that cater to a proud Michigan audience, and a variety of other meticulously designed unique products. TMS is currently licensed with 20 Michigan universities and has over 40 retail partners throughout the state including Stroh's and Hudsonville Ice Cream. TMS proudly partners with Michigan Blood and LaughFest to raise donations and awareness through annual events and co-branded apparel. Fans of The Mitten State can find out more about TMS's locations as well as specific offerings and promotions by visiting The Mitten State website at www.themittenstate.com.
General Motors Co. and its partners produce vehicles in 30 countries, and the company has leadership positions in the world's largest and fastest-growing automotive markets. GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, Opel, Vauxhall and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at http://www.gm.com
SOURCE The Mitten State
CONTACT: Jessica Beswick, Lambert, Edwards & Associates, jbeswick@lambert-edwards.com, 616.233.0500
RELATED LINKShttp://www.themittenstate.com
