LONDON—Technavio’s latest report on the global automotive surround view systems market provides an analysis on the most important trends expected to impact the market outlook from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.

Siddharth Jaiswal, a lead analyst from Technavio, specializing in research on automotive electronics sector says, “The global automotive surround view systems market is expected to exceed USD 8 billion by 2020, growing at a CAGR of over 11% during the forecast period. The overall market growth is powered by the rising demand for occupant and vehicle safety, convenience, and a comfortable driving experience. The emerging need for smarter systems with an intuitive interface also drives the market forward.”

The top three emerging trends driving the global automotive surround view systems market according to Technavio automotive research analysts are:

  • High-resolution cameras and backlit CMOS
  • Commercial vehicles: an attractive market for surround view systems
  • Mirror-less camera technologies: future of surround view systems

High-resolution cameras and backlit CMOS

Automotive advanced driver assistance systems (ADAS) technologies have gradually evolved over the years, thanks to technological advancement and innovation. ADAS like automotive surround view system have evolved from low-resolution, grainy images from a single perspective to providing practically photo-like quality 3D images from any angle in the last few years.

German auto suppliers Bosch’s and Continental's latest systems create a full 360-degree, 3D view of the vehicle, which illuminates any external obstacle during a parking maneuver. The technology has evolved dramatically and has eliminated blind-spots around the car. High-technology fish-eye cameras that are mounted at the front and rear of the vehicle and in the mirrors provide a complete perspective through multiple processors that stitch all images to provide a single image. For example, Texas Instruments' TDA 2x-based surround view system achieves seamless stitching through advanced geometric and photometric alignment algorithms implemented efficiently by digital signal processors.

Commercial vehicles: An attractive market for surround view systems

The mounting popularity of automotive surround view systems is evident with their introduction even in commercial vehicles. Serious accident rates and fatalities involving commercial vehicles, especially in construction, mining, and quarrying, have sparked a search for optimal solutions. According to statistics provided by the NHTSA, approximately 2,000 deaths and 23,000 injuries are caused due to blind spots. Past efforts to reduce the incidences of rear-end collisions date back to 1986 when the OEMs were asked to equip vehicles with high-mounted stop lamp. Though the measure reduced collision rates by 4%, industry experts believe that a lot more can be accomplished in this matter. “The use of automotive surround view systems for such type of commercial vehicles is turning into a boon for operators because most incidents involve blind spots,” says Siddharth.

Optronics 360 is the world’s first 360-degree surround view system for industrial and commercial vehicles, as it takes visibility to the next level. The operators of commercial vehicles can now have a real-time bird’s eye view of their entire vehicle and its surroundings.

Mirror-less camera technologies: Future of surround view systems

European automotive suppliers like Continental and Valeo are on track to make rear view and side view mirrors into relics of the past. They are developing mirror-eliminating camera technologies to enhance automotive safety and to reduce wind drag through design innovations.

Continental showcased a prototype vehicle equipped with a trio of cameras and a cluster of displays that enables the driver to monitor the car's rear, left side, and right side with a mere glance at the dashboard. The system is being designed to increase safety by eliminating blind spots and keeping the driver's attention on the road. It is also expected to reduce wind drag, thereby improving fuel economy by eliminating side-view mirrors. Valeo is also on course to develop a similar type of camera system that eliminates conventional rear view mirrors.

Browse Related Reports:

  • Global Automotive Active Safety Market 2015-2019
  • Global Automotive Sensors Market 2016-2020
  • Global Automation Market in the Automotive Industry 2016-2020

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