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Buh Bye Ed Welburn GM VP Global Design +VIDEO


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Ed Welburn


WARREN, MI - July 1, 2016: Ed Welburn, vice president of General Motors Global Design, retired today July 1, 2016 following a 44-year career with the company.

PHOTO (select to view enlarged photo)
Ed Welburn

Welburn, 65, has been celebrated inside and outside the industry for his extraordinary achievements. He has led GM Design since 2003, and globally since 2005, the first African American from any automaker to do so.

“GM Design is among the most respected and sought-after organizations in the industry because of Ed’s leadership. He nurtured a creative, inclusive and customer-focused culture among our designers that has strengthened our global brands,” said Mary Barra, GM chairman and CEO.

Under Welburn’s leadership, GM built a network of 10 GM design centers in seven countries. His team of more than 2,500 creative men and women – based in the U.S., Germany, South Korea, China, Australia, Brazil and India – collaborate on the design development of every GM concept and production car, truck and crossover globally.




Mark Reuss, executive vice president, Global Product Development and Global Purchasing and Supply Chain, announced Simcoe’s promotion and commended Welburn.

“Given his deep global experience and passion for breakthrough design, Michael is the right person to lead GM Global Design,” said Reuss. “He is known for his ability to take diverse ideas and mold them into great products that surprise and delight our customers.”

Reuss recognized Welburn for his creative imprint on four decades of iconic vehicles and his leadership in identifying and developing world-class talent.

“Ed’s team turned out one award-winning product after another … and his strong bench will keep GM Design on top for years to come,” Reuss said.