SUNRIDER FOR JEEP HARDTOP

Product Launch Sets New Company Sales Records

LOUISVILLE, Colo., May 17, 2016; Bestop, the nation's leading manufacturer of Jeep soft tops and accessories, announced in April the launch of the SUNRIDER™ FOR HARDTOP. The patented SUNRIDER™ FOR HARDTOP (U.S. Patent No. 9,139,073, plus other patents pending) replaces the Freedom Panels on Jeep Wrangler factory hardtops with an all-purpose, all-weather, year-round convertible top that flips back easily for an open-air experience.

Bestop, the nation's leading manufacturer of Jeep soft tops and accessories, today announced the launch of the SUNRIDER(TM) FOR HARDTOP. The SUNRIDER(TM) FOR HARDTOP replaces the Freedom Panels on Jeep Wrangler factory hardtops with an all-purpose, all-weather, year-round soft top that flips back easily for an open-air experience.

Today, barely three weeks after the SUNRIDER™ FOR HARDTOP became available to consumers, Bestop announced that it would triple production to meet heightened demand.

"The SUNRIDER™ FOR HARDTOP is the first and only product that provides Jeep® hard top owners instant access to an open-air driving experience without leaving the front seat of their Jeep," says John Larson, Bestop CEO. "Early consumer excitement was unlike anything that we have ever seen at Bestop."

That excitement surrounding the SUNRIDER™ FOR HARDTOP continues to bubble on popular Jeep forums, social media and on Bestop distributor partner websites:

"I will never go back to factory Freedom Panels. Best new Jeep accessory in years."

"Bestop Sunrider for Hardtop changed my whole philosophy on the hardtop. I have open-air freedom whenever I want."

"We do not have to store the bulky Freedom tops when traveling and if rain clouds appear, the top can be completely closed in 10 seconds."

"No leaks and we have been in rain and even had about 6" of snow on the top after a night in Wyoming for Easter."

"I liked my Jeep before the Sunrider. Now it's a passionate love affair."

"I found the first negative thing about the Sunrider … sunburn in early April."

The unprecedented success of the SUNRIDER™ FOR HARDTOP launch contributed to a record-setting first quarter for Bestop and the company's retail partners.

Larson adds, "I'm really proud of how our entire organization made this happen – it was a large, dedicated Bestop team that pulled together to design, develop and launch the SUNRIDER™ FOR HARDTOP this season."

About Bestop Born in the outdoor mecca of Boulder, Colorado, Bestop (pronounced "Best-Top") got its start in 1954 with a few custom Jeep tops sewn together in a small upholstery shop. From those bootstrap, do-it-yourself early days, Bestop, Inc. has grown into the world's largest manufacturer of soft tops and accessories for Jeep vehicles, and the sole supplier of factory soft tops on all Jeep Wranglers since 1986. Now sixty-two years young, Bestop has maintained its commitment to providing the highest quality and durability to the consumer – and is still based in Colorado, where employees have access to the ultimate product test lab: the Rocky Mountains.