BMW Korea Appoints Joo As New Sales Chief

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Joo Yang-ye Seoul Kr February 14, 2016; Park Jin-hai writing for Korea Today reported that BMW Korea promoted Joo Yang-ye, 43, previously the company director, to be managing director, the firm announced Sunday.

The promotion will become effective on April 1 and will make Joo the company's first woman to hold an executive position.

Replacing her predecessor Han Sang-yun, who left the job in January to be CEO of BMW Malaysia.

The company said that Joo has been the main driving force for MINI brand's rise in the local auto industry. BMW's sub brand has been writing its own sales record each year, gradually expanding consumer base by means of unique marketing. Its sales in 2015 posted 7,501, from 6,572 in 2014 and 6,301 in 2013.

Joo graduated from Seoul Natioanl University in 1995, with a major in anthropology, and earned an MBA at the University of Helsinki in Finland in 2003.

She joined BMW Korea in 2007, in order to work in public relations for both BMW and MINI brands. Since 2013, Joo has been marketing and sales director for MINI Korea.

"With her promotion, we have highlighted the fact that MINI has created its own culture in Korea, which is not just about sales numbers," said Kim Hyo-joon, BMW Korea CEO, in a statement. "It is meaningful that we have a new woman sales chief. In the future, we will create values by carefully bringing customers' needs into the market."