2016 Chicago Auto Show - WOMMA Driving Engagement Award Returns

CHICAGO -- January 15, 2016: Word of Mouth Marketing Association (WOMMA), the official trade association for the word of mouth and social media marketing industries, is now accepting "2016 Driving Engagement Award" submissions. The Chicago Auto Show and WOMMA have teamed up for the fourth year to recognize an automotive manufacturer for its most buzz-worthy social media campaign of 2015. The special awards ceremony will be held during the 2016 Chicago Auto Show's Media Preview on Feb. 12.

"Our goal is to help showcase the use of credible, ethical and effective social media and word of mouth marketing during the Chicago Auto Show Media Preview and throughout the public show and to help auto brands 'drive engagement' with their fans all year long," said Suzanne Fanning, president of WOMMA.

For the first time, show organizers and WOMMA will enlist consumers to weigh in and cast their votes on the Chicago Auto Show's Facebook page leading up to the event.

Entries can be submitted now through Monday, Jan. 25: WOMMA Awards. The judging will take place that week.

The show's 2016 media preview will be Feb. 11 through Feb. 12, and the show's black-tie benevolent event, First Look for Charity, will be Feb. 12, 7 - 11 p.m.  Please visit ChicagoAutoShow or ChicagoAutoShow for more information.

###

About the Chicago Auto Show
The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2016 public show will be February 13-21. For more information, visit ChicagoAutoShow or Facebook.com/ChicagoAutoShow.