2016 Detroit Auto Show New Video

Detroit January 5, 2016 - Watch the essence of passion, focus and talent revealed in a new minute-and-a-half retrospective of NAIAS. Highlighting our strong emotional connection with the automobile and the global impact felt by all, the NAIAS video reflects the ingenuity and absolute commitment that is synonymous with the auto industry, the Motor City and the people who design, engineer and build the vehicles we love to drive.

Produced by Seventy7 Productions, the NAIAS video will be featured at Studio 25, various NAIAS events and on the web. In addition, a shorter version of the video will be used for all NAIAS advertising.

“The video looks at NAIAS throughout the years and fast-forwards with a focus on future technologies and products that are driving the industry forward,” Marc Ruiz, CEO of Seventy7 Productions said. “It was an amazing experience for our team to help create a piece that celebrates one of the largest and most important motor shows in the world and captures America’s love affair with the automobile.”