North American International Auto Show Announces Launch Of New NAIAS.com

DETROIT -- Nov. 12, 2015: The North American International Auto Show (NAIAS) announced today the launch of a completely redesigned naias.com. The mobile-focused website has been designed to provide the ultimate user-friendly experience with improved navigation and functionality throughout, allowing visitors to access detailed auto show information as well as relevant photos and video assets.

"The new website for NAIAS is unlike any other auto show website in the world," said Paul Sabatini, 2016 NAIAS Chairman. "We benchmarked ourselves against leading global events when we set out on this massive redesign with our efforts centered on the user experience and access to content."

The site's refreshed and simplified look, combined with a content-rich site experience, improved search functionality, and optimization for mobile devices allows consumers to better interact with NAIAS online. The new NAIAS website will also provide social media integration and feature content from NAIAS' Facebook, Twitter, Instagram and YouTube pages. Followers will find regular NAIAS updates as well as an insider's look into all things automotive through the show's social channels.

The naias.com site will be rolled-out in a phased approach, with the following content added to the site leading up to the start of 2016 NAIAS:

Virtual Auto Show

Expanded Media Center

IBM Data Asset Management Portal

Experiencing Detroit – Staying and Playing in the City (Travel and Entertainment)

Press Conference Schedule

Industry Events

2016 NAIAS Dates:

The Gallery – Saturday, January 9, 2016

Press Preview - Monday-Tuesday, January 11-12, 2016

Industry Preview - Wednesday-Thursday, January 13-14, 2016

Charity Preview - Friday, January 15, 2016

Public Show - Saturday-Sunday, January 16-24, 2016