Ram Truck Brand and FCA US Mid-Atlantic Business Center Renew Partnership With Pittsburgh Penguins

Ram named 'Official Truck of the Pittsburgh Penguins' for 2015-16 NHL season

Brand launches Ram 1500 Outdoorsman Crew Cab 4x4 two-year lease contest

Penguins/Root Sports TV announcers Bob Errey and Paul Steigerwald featured in campaign

AUBURN HILLS, MI -- Oct. 8, 2015: The Ram Truck brand and the FCA US Mid-Atlantic Business Center are kicking off the 2015-16 NHL hockey season by continuing their partnership with the Pittsburgh Penguins. The Ram brand has been named the "Official Truck of the Pittsburgh Penguins" and to celebrate, the company's Mid-Atlantic Business Center will give away a two-year lease on a 2016 Ram 1500 Outdoorsman Crew Cab 4x4.

The Ram 1500 lineup offers best-in-class fuel economy and the popular Ram 1500 Outdoorsman is no exception. Designed for hunters, fisherman, campers and boaters, the Outdoorsman is available with the 3.0-liter EcoDiesel V-6 engine offering 29 miles per gallon fuel economy. The Outdoorsman offers a great combination of convenience, off-road capability and trailer-towing hardware in one package that resonates among truck buyers.

For a chance to win the Ram 1500 Outdoorsman truck lease, fans can enter the contest online at PittsburghPenguins. During the Penguin's Fan Appreciation Day game on April 3, 2016, five fortunate contest finalists will walk to center ice. Each will have the chance to select the one key that starts the contest truck. That winner will walk off the ice with a no-charge two-year lease.

As another element of the partnership, Penguins/Root Sports TV announcers Bob Errey and Paul Steigerwald will be featured in special Ram TV and radio spots to highlight the Ram 1500 with their familiar play-by-play commentary.

"The Pittsburgh Penguins and the Ram Truck brand share the same values of toughness, hard work and dedication," said James Kinsey, Director, Mid-Atlantic Business Center, FCA US. "Ram's focus on our customers and important customer attributes is captured in the creative ads produced specifically for this partnership and it is with a great sense of pride that we continue to collaborate with the Pittsburgh Penguins."