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Struggling in the U.S. Market Since 2012, the Revelation of Diesel Emissions Cheat Might Throw Back Volkswagen for Years to Come


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Frost & Sullivan Principal Consultant, Andrew Lee, Commenting on Martin Winterkorn Admitting Diesel Emissions Cheat in the U.S.


LONDON - September 21, 2015: The Volkswagen Group (VW), the biggest car manufacturer in the world, has been accused of misleading emission results with the Environmental Protection Agency (EPA) in the US. This affects 482,000 mid segment diesel models which have been equipped with a “defeat device�?? software that was able to reduce emissions by up to 40 percent during the emission testing when compared to normal use.

Following the revelation, Martin Winterkorn, the CEO of Volkswagen Group, had to apologize for misleading customers over the EPA results. This has raised a wave of questions now circulating over the renewal of his CEO status and what impact this will have on the planned $7 billion investment into the U.S. market to increase sales.

Since 2012 VW has been struggling in the US market. US sales today represent only six percent of the group's sales. The significance of this revelation however, has already seen share prices plummet by 22 percent as the Volkswagen Group could face $18 billion in fines, not to mention the impact of negative press.

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