Peugeot Integrates SubPac Technology into Revolutionary Music-Based Concept Car, Peugeot Fractal, at 2015 Frankfurt Auto Show

Auto audio reaches sensorial heights with integration of SubPac’s Tactile Bass technology

LOS ANGELES -- September 01, 2015: SubPac, the fully immersive audio technology, is shifting gears as French automotive giant Peugeot releases the industry’s first music-based concept car. The partnership integrates SubPac’s tactile bass technology in the Peugeot Fractal transferring low frequencies directly to the occupant’s bodies. It will be unveiled at the 2015 Frankfurt Auto Show in two weeks (Sept. 17-27).

“Once people physically feel the true impact of music and sound, there is no going back to just hearing it.”

An electric urban coupé, the Peugeot Fractal is characterized by its 80 percent 3D-printed interior and technology heavy drivers station, also known as the Peugeot i-Cockpit®. The car incorporates SubPac’s Tactile Bass technology into the back of each seat creating a visceral and high-fidelity driving experience. In addition to a smartwatch remote system and custom loudspeakers by FOCAL, the Peugeot Fractal’s external design alerts road users (pedestrians, cyclists) of its presence by different sounds specific to the vehicle’s status (acceleration, deceleration and cruising speed).

The Peugeot Fractal’s interior and exterior sound design, created by international electronic music producer and Ninja Tune artist Amon Tobin, present a multitude of customizable sound palettes.

“Music is a central part of the driving experience. Integrating SubPac technology into the automotive world has always been a part of our road-map, and we’re beyond thrilled to be a part of the forward-thinking Peugeot Fractal,” said John Alexiou, SubPac’s CEO. "Once people physically feel the true impact of music and sound, there is no going back to just hearing it.”

The technologically advanced Peugeot Fractal concept car, which incorporates SubPac’s tactile bass systems, will be unveiled and on display at the 2015 Frankfurt Auto Show from Sept. 17 through Sept. 27.

For more information, please visit: The Subpac