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New-Car Transaction Prices Continue To Climb, Up Nearly 3 Percent In July 2015


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Nissan Rogue

Nissan North America Reports Greatest Strength Among Major Automakers; Minivan Segment Increases More Than 8 Percent

IRVINE, CA -- August 3, 2015: Kelly Blue Book today report the estimated average transaction price (ATP) for light vehicles in the United States was $33,453 in July 2015. New-car prices have increased by $856 (up 2.6 percent) from July 2014, while remaining flat from last month.

"Transaction prices continue to climb across the industry, with some notable gains from small and medium volume brands like Fiat, Kia, Mazda and Subaru," said Karl Brauer, senior analyst for Kelley Blue Book. "However, Nissan reports the largest average transaction price increase among the large manufacturers with prices up nearly 6 percent, driven primarily by its Maxima, Murano, Rogue and Sentra models."

Manufacturer

July 2015
Transaction
Price
(Avg.)*

June
2015
Transaction
Price
(Avg.)*

July 2014
Transaction
Price
(Avg.)*

Percent
Change
June
2015 to
July
2015*

Percent
Change
July
2014 to
July
2015*

American Honda (Acura, Honda)

$27,574

$27,508

$26,825

0.2%

2.8%

Fiat Chrysler (Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, RAM)

$34,237

$34,021

$33,447

0.6%

2.4%

Ford Motor Company (Ford, Lincoln)

$35,776

$35,550

$34,741

0.6%

3.0%

General Motors (Buick, Cadillac, Chevrolet, GMC)

$37,428

$37,130

$37,499

0.8%

-0.2%

Hyundai-Kia

$25,067

$25,049

$24,083

0.1%

4.1%

Nissan North America (Nissan, Infiniti)

$28,275

$28,487

$26,811

-0.7%

5.5%

Toyota Motor Company (Lexus, Scion, Toyota)

$30,453

$30,572

$30,064

-0.4%

1.3%

Volkswagen  Group (Audi, Volkswagen, Porsche)

$39,526

$39,955

$38,869

-1.1%

1.7%

Industry

$33,453

$33,460

$32,597

0.0%

2.6%

*Kelley Blue Book Average Transaction Prices do not include applied consumer incentives

Hyundai-Kia continues to see transaction price growth, especially as the market embraces Kia's all-new 2015 Sedona minivan, which is up nearly 20 percent from last year. In the same minivan segment, pricing for Dodge Grand Caravan, the new RAM ProMaster and Toyota Sienna has helped increase the category by 8.5 percent in July, the largest gain of any segment.

"Full-size trucks continue to have another big month, growing nearly 5 percent and achieving a $45,735 average transaction price," said Brauer. "The volume and profit these vehicles are delivering can't be overstated, and both figures could go even higher when Ford fully leverages the new F-150's production capacity in the coming months."

Segment

July 2015
Transaction
Price
(Avg.)*

June
2015
Transaction
Price
(Avg.)*

July 2014
Transaction
Price
(Avg.)*

Percent
Change
June
2015 to
July
2015*

Percent
Change
July
2014 to
July
2015*

Compact Car

$20,617

$20,628

$20,306

-0.1%

1.5%

Compact SUV/Crossover

$27,270

$27,218

$26,685

0.2%

2.2%

Electric Vehicle

$34,430

$34,131

$35,217

0.9%

-2.2%

Entry-level Luxury Car

$40,804

$41,193

$40,284

-0.9%

1.3%

Full-size Car

$34,493

$34,336

$33,531

0.5%

2.9%

Full-size Pickup Truck

$45,735

$45,660

$43,636

0.2%

4.8%

Full-Size SUV/Crossover

$46,410

$45,683

$46,347

1.6%

0.1%

High Performance Car

$91,904

$91,937

$88,546

0.0%

3.8%

High-end Luxury Car

$90,537

$90,552

$92,960

0.0%

-2.6%

Hybrid/Alternative Energy Car

$25,503

$25,496

$25,923

0.0%

-1.6%

Luxury Car

$56,443

$56,066

$56,223

0.7%

0.4%

Luxury Compact SUV/Crossover

$42,201

$42,005

$42,105

0.5%

0.2%

Luxury Full-size SUV/Crossover

$68,446

$68,269

$67,002

0.3%

2.2%

Luxury Mid-size SUV/Crossover

$56,671

$57,518

$54,254

-1.5%

4.5%

Mid-size Car

$25,328

$25,500

$24,810

-0.7%

2.1%

Mid-size Pickup Truck

$29,477

$29,352

$28,462

0.4%

3.6%

Mid-size SUV/Crossover

$34,053

$34,044

$32,815

0.0%

3.8%

Minivan/Van

$33,732

$33,234

$31,088

1.5%

8.5%

Sports Car

$30,941

$30,880

$30,784

0.2%

0.5%

Subcompact Car

$17,957

$18,169

$17,222

-1.2%

4.3%

Industry

$33,453

$33,460

$32,597

0.0%

2.6%

*Kelley Blue Book Average Transaction Prices do not include applied consumer incentives