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TomTom Launches Its Traffic Service in Kuwait


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AMSTERDAM -- July 15, 2015: TomTom (TOM2) today announced the launch of its world-class traffic service in Kuwait, extending its reach in the region, and adding to existing coverage in Saudi Arabia and the UAE.

“The launch of TomTom Traffic gives drivers, the automotive industry and governments a concrete way to tackle traffic congestion in their market. Our aim is to help drivers get there faster and support governments to better manage traffic flow.”

TomTom provides the latest accurate traffic information for highways, major roads and secondary roads in 47 countries. TomTom Traffic includes congestion forecasting, which indicates whether a jam is growing or dispersing and estimates how long a delay will last.

“Traffic congestion is an issue for many countries around the world, including Kuwait,” said Ralf-Peter Schäfer, Head of Traffic at TomTom. “The launch of TomTom Traffic gives drivers, the automotive industry and governments a concrete way to tackle traffic congestion in their market. Our aim is to help drivers get there faster and support governments to better manage traffic flow.”

Morning peak travel times on the routes from Ring Road No. 5 into the centre of Kuwait City are double, on average, due to traffic congestion, according to TomTom Traffic data. 7am to 8am on workdays (Sunday-Thursday) is generally the worst hour for traffic in the morning.