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Sena Slashes Price Of Motorcycle Market's First Audio Action Camera


Global Bluetooth Leader for Powersports Lowers Prism Unit Price to $249 and $199 for the Masses, Launches "Advancing Adventure" Web Series -

SAN JOSE, CA -- July 10, 2015: With the elevated popularity of the Prism Bluetooth Audio Action Camera among motorcycle riders around the world, Sena Technologies, Inc., the global leader in Bluetooth innovation for the motorsports, action sports and outdoor sports lifestyles, is reinforcing its unwavering commitment to riders and outdoor sports enthusiasts by lowering the price of the unit from $399 to $249. In addition, Sena is introducing the Prism LiteŽ pack for riders who are only interested in purchasing the camera without Sena's mounting kit – offered for an even lower $199 price point.

With the ability to shoot high-definition video while simultaneously recording Ultra High Definition Bluetooth 4.1 audio communications between riders, the Prism launched as the first-ever audio action camera – focusing on the specific needs of motorcycle enthusiasts that ride connected to their phones, listen to music and communicate with other riders via intercom. The lower price will make the unique system even more accessible to riders of every variety.

Sena is now offering the Prism Lite package – which will include the camera without any of the mounts offered in a full Prism pack. Ideal for outdoor enthusiasts with more simple needs – and aimed at accessibility for adventurers, the Prism Lite retails at $199.

"With the launch of the Prism, we sought out to create a new category in cameras – aimed at meeting the needs of countless motorcyclists around the world who see communication and riding connected as a priority," said Tae Kim, president and CEO of Sena Technologies, Inc. "We're now elevating our commitment to riders everywhere by making these cutting edge systems even more attainable – whether it's a young, tech-savvy rider or the most experienced road warrior. We were the first company to create the experience of capturing intercom communications and recording those conversations to video and we will continue forging that path with bigger and better products that will help create and capture the ultimate outdoor adventure."

Advancing Adventure.

In conjunction with the new Prism pricing announcement, Sena is also unveiling its much-anticipated lifestyle web video series, "Advancing Adventure." To be first released in early July by the American Motorcyclist Association (AMA) and Sena online, the spirited set of webisodes will truly showcase the power of Sena's technology – enabling friends to take group rides to the next level. Allowing the most candid conversations on video – and capturing all the voices that make them such special moments – the Prism's intangible qualities are on full display as a select group of motorcyclists ride up and down the stunning California coast.

Follow Sena and the AMA on Facebook and Twitter for updates on the series' launch.


The Prism is able to record high-quality Bluetooth audio while shooting high-definition video into the unit for on-the-fly narration and other user-defined sounds and commentary. The Sena Prism also offers the universal pairing feature allowing it to be paired with any Bluetooth device to provide crystal-clear audio to stunning visual images. Users can mount the camera anywhere within the range of the Bluetooth signal and wirelessly record crystal clear audio and high-definition video on the camera allowing users the ability to place the camera in unique places and still record incredible audio. The Sena Prism is also equipped with an on-board stereo microphone that can be applicable to helmets in active and noisy environments.

Building on the launch of the Prism and its positive industry response – Sena recently debuted the absolutely groundbreaking 10C: the world's first combined communication and audio action camera system.