The Golden Sisters Return to the VW Lineup for Model Years End Sales Events

‘The Old Wives’ are back by popular demand, after receiving a tremendous response in VW’s TDI Clean Diesel social media campaign earlier this year

HERNDON, VA -- July 10, 2015: Volkswagen of America, Inc. is bringing internet sensations, “The Golden Sisters,” back again to star in the brand’s Model Year End Sales Event which begins airing this week. With their unmistakable wit and charm, the sisters add a humorous yet creative twist to the usual sales campaign work typically seen in the industry. Kicking off online and broadcast, the sisters will be featured in two 30-second television ads, “What About a Deal” and “Hot Deals,” followed by six 15-second online videos which will appear on Volkswagen social media channels.

“We are happy to have the Golden Sisters back for another round of fun as we kick off our Model Year End Sales Event on TV and online,” said Vinay Shahani, vice president, Marketing, Volkswagen of America. “The sisters prove that sales event campaigns can be anything but typical, just like our dynamic range of products.”

The “Golden Sisters” made their Volkswagen debut in March of this year as stars of the VW TDIŽ Clean Diesel social media campaign, “Old Wives Tales.” The response to the campaign was overwhelmingly positive, making the decision to bring the trio back for more an easy one.

The campaign was created by Volkswagen’s advertising agency of record, Deutsch LA.