Mercedes-Benz Announces The Return Of The Evolution Tour

Bastille and Passion Pit take the stage on multi-city music tour featuring Mercedes-Benz GLA and CLA Vehicles

MONTVALE, NJ -- June 2, 2015: Mercedes-Benz today announced the return of the Evolution Tour, the second installment of the multi-city music tour showcasing the GLA and CLA, two compact luxury vehicles designed to appeal to the next generation of Mercedes-Benz customers. Following a successful 2014 launch, this year's tour continues to highlight the intrinsic bond between music and cars. Tickets for the tour, which is produced exclusively by Mercedes-Benz, will be made available to consumers through a fully integrated social media campaign.

Kicking off in New York City on June 23, the Evolution Tour will make additional stops in Chicago, Los Angeles, Atlanta and Austin, offering a synthesis of entertainment, fashion and art. The tour will feature headlining performances by Bastille and Passion Pit in select cities as well as local talent. During the events, consumers will experience art activations by Gregory Siff and Zio Ziegler and a curated Style Factory while experiencing the Mercedes-Benz GLA and CLA models on display at each tour stop.

"Music is becoming one of the most important customer intersects at Mercedes-Benz as we reach younger customers through brand experiences," said Drew Slaven, vice president of marketing at Mercedes-Benz USA. "Last year's Evolution Tour was a big success and we look forward to continuing the momentum with exciting new talent and immersive experiences."

"'We are really looking forward to playing some shows back in the U.S. as part of the MB Evolution Tour," said Dan Smith, lead singer of Bastille. "It'll be fun to start playing people some of the new songs that we've been working on."

Concert tickets will be available through a fully integrated social media campaign at MBEvolution Tour. Consumers can enter to win tickets by uploading a photo that captures the spirit of the tour or sharing a note about why they should attend. All entries will be evaluated according to set criteria and winners will be notified between one to three weeks prior to the show.