Toyota Motor Sales Posts 13.3 Percent Increase in February
 2015 Toyota Rav4 |
Toyota No. 1 brand RAV4 sets new February record Lexus posts fourth consecutive best-ever month
TORRANCE, CA -- March 03, 2015: Toyota Motor Sales (TMS), U.S.A., Inc., today reported February 2015 sales of 180,467, an increase of 13.3 percent from February 2014 on a volume basis. With the same amount of selling days in February 2015 and 2014, sales were up 13.3 percent on a daily selling rate (DSR) basis.
“Toyota light trucks and SUVs, led by RAV4, set a new February record.”
Toyota division posted February 2015 sales of 157,472 units, up 12.1 percent.
"The auto industry is off to its best start since 2002 as truck demand continues to rise," said Bill Fay, Toyota division group vice president and general manager. "Toyota light trucks and SUVs, led by RAV4, set a new February record."
Lexus reported February 2015 sales of 22,995 units, a 22 percent increase.
"February marked the fourth straight month of record new vehicle sales and the seventh straight month of best-ever record pre-owned sales for Lexus dealers," said Jeff Bracken, Lexus group vice president and general manager. "Just as importantly, Lexus was recognized during the month as the industry's top-ranked brand by both Consumer Reports and J. D. Power and Associates." See charts below:
February 2015 Highlights:
RAV4 up over 33 percent; set February record
4Runner up 37.7 percent
Tacoma up 13 percent; posts sales of 12,372 units
Corolla posts sales of 27,839 units; up 10 percent
Camry sales of 32,942 units, up more than 13 percent
Sienna up 48.5 percent
Lexus RX up more than 14 percent
*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume
| TOYOTA U.S. SALES SUMMARY | ||||||||||||||||||||||||
| February, 2015 | ||||||||||||||||||||||||
| -- CURRENT MONTH -- | -- CALENDAR YEAR TO DATE -- | |||||||||||||||||||||||
| DSR % | VOL % | DSR % | VOL % | |||||||||||||||||||||
| 2015 | 2014 | CHG | CHG | 2015 | 2014 | CHG | CHG | |||||||||||||||||
| TOTAL TOYOTA | 180,467 | 159,284 | 13.3 | 13.3 | 349,661 | 305,649 | 12.1 | 14.4 | ||||||||||||||||
| TOTAL TOYOTA DIV. | 157,472 | 140,429 | 12.1 | 12.1 | 303,535 | 269,157 | 10.5 | 12.8 | ||||||||||||||||
| TOTAL LEXUS | 22,995 | 18,855 | 22.0 | 22.0 | 46,126 | 36,492 | 23.9 | 26.4 | ||||||||||||||||
| YARIS | 1,364 | 1,334 | 2.2 | 2.2 | 2,806 | 2,339 | 17.6 | 20.0 | ||||||||||||||||
| COROLLA | 27,839 | 25,299 | 10.0 | 10.0 | 55,196 | 48,052 | 12.6 | 14.9 | ||||||||||||||||
| PRIUS | 12,018 | 12,861 | -6.6 | -6.6 | 24,262 | 25,066 | -5.1 | -3.2 | ||||||||||||||||
| CAMRY | 32,942 | 28,998 | 13.6 | 13.6 | 59,705 | 52,330 | 11.8 | 14.1 | ||||||||||||||||
| AVALON | 4,102 | 3,068 | 33.7 | 33.7 | 8,883 | 7,349 | 18.5 | 20.9 | ||||||||||||||||
| SCION FR-S | 806 | 1,040 | -22.5 | -22.5 | 1,552 | 1,961 | -22.4 | -20.9 | ||||||||||||||||
| SCION iQ | 90 | 166 | -45.8 | -45.8 | 167 | 332 | -50.7 | -49.7 | ||||||||||||||||
| SCION xD | 122 | 662 | -81.6 | -81.6 | 342 | 1,254 | -73.3 | -72.7 | ||||||||||||||||
| SCION xB | 1,469 | 1,298 | 13.2 | 13.2 | 2,897 | 2,523 | 12.5 | 14.8 | ||||||||||||||||
| SCION tC | 1,377 | 1,363 | 1.0 | 1.0 | 2,596 | 2,470 | 3.0 | 5.1 | ||||||||||||||||
| TOTAL SCION | 3,864 | 4,529 | -14.7 | -14.7 | 7,554 | 8,540 | -13.3 | -11.5 | ||||||||||||||||
| TOTAL TOYOTA DIV. CAR | 82,129 | 76,089 | 7.9 | 7.9 | 158,406 | 143,676 | 8.0 | 10.3 | ||||||||||||||||
| CT | 978 | 1,230 | -20.5 | -20.5 | 1,983 | 2,520 | -22.9 | -21.3 | ||||||||||||||||
| IS | 3,383 | 3,517 | -3.8 | -3.8 | 6,758 | 6,565 | 0.9 | 2.9 | ||||||||||||||||
| RC | 984 | 0 | #N/A | #N/A | 1,831 | 0 | #N/A | #N/A | ||||||||||||||||
| ES | 4,192 | 4,360 | -3.9 | -3.9 | 8,272 | 8,319 | -2.6 | -0.6 | ||||||||||||||||
| GS | 1,851 | 1,574 | 17.6 | 17.6 | 3,530 | 2,874 | 20.4 | 22.8 | ||||||||||||||||
| LS | 506 | 589 | -14.1 | -14.1 | 1,172 | 1,223 | -6.1 | -4.2 | ||||||||||||||||
| LFA | 1 | 2 | -50.0 | -50.0 | 3 | 2 | 47.0 | 50.0 | ||||||||||||||||
| TOTAL LEXUS CAR | 11,895 | 11,272 | 5.5 | 5.5 | 23,549 | 21,503 | 7.3 | 9.5 | ||||||||||||||||
| TOTAL TOYOTA CAR | 94,024 | 87,361 | 7.6 | 7.6 | 181,955 | 165,179 | 8.0 | 10.2 | ||||||||||||||||
| RAV4 | 21,943 | 16,451 | 33.4 | 33.4 | 41,767 | 33,331 | 22.8 | 25.3 | ||||||||||||||||
| FJ CRUISER | 25 | 1,266 | -98.0 | -98.0 | 183 | 2,428 | -92.6 | -92.5 | ||||||||||||||||
| VENZA | 2,272 | 2,472 | -8.1 | -8.1 | 4,377 | 4,465 | -3.9 | -2.0 | ||||||||||||||||
| HIGHLANDER | 11,263 | 12,052 | -6.5 | -6.5 | 22,323 | 22,728 | -3.7 | -1.8 | ||||||||||||||||
| 4RUNNER | 6,420 | 4,662 | 37.7 | 37.7 | 13,365 | 8,620 | 51.9 | 55.0 | ||||||||||||||||
| SIENNA | 10,935 | 7,364 | 48.5 | 48.5 | 19,868 | 15,060 | 29.3 | 31.9 | ||||||||||||||||
| SEQUOIA | 856 | 980 | -12.7 | -12.7 | 1,760 | 1,767 | -2.4 | -0.4 | ||||||||||||||||
| LAND CRUISER | 205 | 228 | -10.1 | -10.1 | 456 | 485 | -7.9 | -6.0 | ||||||||||||||||
| TOTAL TOYOTA DIV. SUV | 42,984 | 38,111 | 12.8 | 12.8 | 84,231 | 73,824 | 11.8 | 14.1 | ||||||||||||||||
| TACOMA | 12,372 | 10,942 | 13.1 | 13.1 | 23,781 | 20,784 | 12.1 | 14.4 | ||||||||||||||||
| TUNDRA | 9,052 | 7,923 | 14.2 | 14.2 | 17,249 | 15,813 | 6.9 | 9.1 | ||||||||||||||||
| TOTAL TOYOTA DIV. PICKUP | 21,424 | 18,865 | 13.6 | 13.6 | 41,030 | 36,597 | 9.9 | 12.1 | ||||||||||||||||
| TOTAL TOYOTA DIV. TRUCK | 75,343 | 64,340 | 17.1 | 17.1 | 145,129 | 125,481 | 13.3 | 15.7 | ||||||||||||||||
| NX | 2,666 | 0 | #N/A | #N/A | 5,478 | 0 | #N/A | #N/A | ||||||||||||||||
| RX | 6,490 | 5,682 | 14.2 | 14.2 | 13,059 | 11,289 | 13.4 | 15.7 | ||||||||||||||||
| GX | 1,653 | 1,590 | 4.0 | 4.0 | 3,456 | 3,033 | 11.7 | 13.9 | ||||||||||||||||
| LX | 291 | 311 | -6.4 | -6.4 | 584 | 667 | -14.2 | -12.4 | ||||||||||||||||
| TOTAL LEXUS TRUCK | 11,100 | 7,583 | 46.4 | 46.4 | 22,577 | 14,989 | 47.6 | 50.6 | ||||||||||||||||
| TOTAL TOYOTA TRUCK | 86,443 | 71,923 | 20.2 | 20.2 | 167,706 | 140,470 | 17.0 | 19.4 | ||||||||||||||||
| SELLING DAYS | 24 | 24 | 50 | 49 | ||||||||||||||||||||
| DSR = DAILY SELLING RATE | ||||||||||||||||||||||||
| TOYOTA U.S. SALES SUMMARY | ||||||||||||||||||||||||
| February, 2015 | ||||||||||||||||||||||||
| -- CURRENT MONTH -- | -- CALENDAR YEAR TO DATE -- | |||||||||||||||||||||||
| DSR % | VOL % | DSR % | VOL % | |||||||||||||||||||||
| 2015 | 2014 | CHG | CHG | 2015 | 2014 | CHG | CHG | |||||||||||||||||
| * NORTH AMERICAN BUILT VEHICLES | ||||||||||||||||||||||||
| COROLLA | 27,839 | 25,280 | 10.1 | 10.1 | 55,196 | 48,008 | 12.7 | 15.0 | ||||||||||||||||
| CAMRY | 32,927 | 28,993 | 13.6 | 13.6 | 59,673 | 52,316 | 11.8 | 14.1 | ||||||||||||||||
| AVALON | 4,102 | 3,068 | 33.7 | 33.7 | 8,883 | 7,349 | 18.5 | 20.9 | ||||||||||||||||
| RAV4 | 15,844 | 12,696 | 24.8 | 24.8 | 30,165 | 25,499 | 15.9 | 18.3 | ||||||||||||||||
| VENZA | 2,272 | 2,472 | -8.1 | -8.1 | 4,377 | 4,465 | -3.9 | -2.0 | ||||||||||||||||
| HIGHLANDER | 11,007 | 11,912 | -7.6 | -7.6 | 21,799 | 22,413 | -4.7 | -2.7 | ||||||||||||||||
| SIENNA | 10,935 | 7,364 | 48.5 | 48.5 | 19,868 | 15,060 | 29.3 | 31.9 | ||||||||||||||||
| SEQUOIA | 856 | 980 | -12.7 | -12.7 | 1,760 | 1,767 | -2.4 | -0.4 | ||||||||||||||||
| TACOMA | 12,372 | 10,942 | 13.1 | 13.1 | 23,781 | 20,784 | 12.1 | 14.4 | ||||||||||||||||
| TUNDRA | 9,052 | 7,923 | 14.2 | 14.2 | 17,249 | 15,813 | 6.9 | 9.1 | ||||||||||||||||
| RX | 6,127 | 3,748 | 63.5 | 63.5 | 12,136 | 7,097 | 67.6 | 71.0 | ||||||||||||||||
| TOTAL | 133,333 | 115,378 | 15.6 | 15.6 | 254,887 | 220,571 | 13.2 | 15.6 | ||||||||||||||||
| N.A. VEHICLES % OF TOTAL | 73.9% | 72.4% | 72.9% | 72.2% | ||||||||||||||||||||
| TOYOTA DIV. IMPORT CAR | 17,261 | 18,748 | -7.9 | -7.9 | 34,654 | 36,003 | -5.7 | -3.7 | ||||||||||||||||
| LEXUS IMPORT CAR | 11,895 | 11,272 | 5.5 | 5.5 | 23,549 | 21,503 | 7.3 | 9.5 | ||||||||||||||||
| TOYOTA DIV NA BUILT CARS | 64,868 | 57,341 | 13.1 | 13.1 | 123,752 | 107,673 | 12.6 | 14.9 | ||||||||||||||||
| TOTAL TOYOTA CARS | 94,024 | 87,361 | 7.6 | 7.6 | 181,955 | 165,179 | 8.0 | 10.2 | ||||||||||||||||
| TOYOTA DIV. IMPORT TRUCK | 13,005 | 10,051 | 29.4 | 29.4 | 26,130 | 19,680 | 30.1 | 32.8 | ||||||||||||||||
| LEXUS IMPORT TRUCK | 4,973 | 3,835 | 29.7 | 29.7 | 10,441 | 7,892 | 29.7 | 32.3 | ||||||||||||||||
| TOYOTA DIV NA BUILT TRUCK | 62,338 | 54,289 | 14.8 | 14.8 | 118,999 | 105,801 | 10.2 | 12.5 | ||||||||||||||||
| LEXUS NA BUILT TRUCK | 6,127 | 3,748 | 63.5 | 63.5 | 12,136 | 7,097 | 67.6 | 71.0 | ||||||||||||||||
| TOTAL TOYOTA TRUCK | 86,443 | 71,923 | 20.2 | 20.2 | 167,706 | 140,470 | 17.0 | 19.4 | ||||||||||||||||
| SELLING DAYS | 24 | 24 | 50 | 49 | ||||||||||||||||||||
| DSR = DAILY SELLING RATE | ||||||||||||||||||||||||
| --CURRENT MONTH-- | --CALENDAR YEAR TO DATE-- | |||||||||||||||||||||||
| Memo: | 2015 | 2014 | DSR % | 2015 | 2014 | DSR % | ||||||||||||||||||
| Toyota Prius Sedan | 7,070 | 7,396 | -4.4% /td> | 14,386 | 14,601 | -3.4% | ||||||||||||||||||
| Toyota Prius V (only) | 1,850 | 1,743 | 6.1% | 3,763 | 3,473 | 6.2% | ||||||||||||||||||
| Toyota Prius C (only) | 2,701 | 2,681 | 0.7% | 5,315 | 5,148 | 1.2% | ||||||||||||||||||
| Toyota Prius Phv (only) | 397 | 1,041 | -61.9% | 798 | 1,844 | -57.6% | ||||||||||||||||||
