FORD Favorite Of UK Online Auto Researchers

London, UK (March 2, 2015) - OSV Ltd - Vehicle supply company OSV Ltd have conducted a research report to find the most searched car brands in the UK at the start of 2015. The research report shows that evergreen favourite Ford is still the most popular car brand of UK internet users.

This was followed by BMW who captured 2nd place, while Audi, took third. We suspect that BMW’s I8, recently crowned Car of the Year 2015, had something to do with the silver medal and the first official images and details of the all-new Audi R8 have helped secure bronze.

Vauxhall took 4th place and Mercedes-Benz came in 5th. Honda and Nissan narrowly missed out on a top spot but with 10 months left of the year, it will be interesting to see how these results change and compare to car sales figures.

Ford topping the chart will come as no surprise as the Fiesta and Focus are two of Britain’s favourite cars and regularly top the car sales charts.

With the Vauxhall Corsa and Astra usually next in car sales, it will be interesting for many to see that Vauxhall is only in 4th position.

How does demand for car brands correspond to supply?

Interestingly, there is very little correlation. At the time of writing, there are 496 Mercedes-Benz cars (5th most popular) listed for sale on OSV Ltd, but only 356 Ford cars. There is also significantly more BMW cars for sale (1,374) than there are Fords.

What’s the story behind the Trending Car Brands report?

At OSV Ltd, we spend a lot of time searching the internet about cars. This kind of data is enormously helpful to us in providing the best range of cars to our clients and matching the right car brands to the right owner.

One of the most common things we find ourselves searching for is information about how the popularity of car brands is changing over time. Google produces a very interesting report about trending cars at the end of the year. But that data leaves a couple of gaps. Firstly, it covers worldwide searches rather than just UK and it shares data for the entire year. With Trending Car Brands, we hope to be able to provide a leading indicator of the changing popularity of car brands, nearer to real time.

About OSV Ltd

OSV are the UK's best independent vehicle supply professionals, providing every funding method imaginable. Trading since 1997, we have the experience to provide our customers with the highest level of service and are proud to be members of the British Vehicle Rental and Leasing Association.