Global Launch of Newest FIAT and Dodge Brand's 100th Anniversary Milestone at the Super Bowl

FCA US Uses Television's Biggest Stage - Super Bowl XLIX - to Celebrate Two Significant Brand Events

In a break from recent Super Bowl creative approaches, FCA US uses humor and interesting twists to capture individual brand personalities and celebrate their significant brand events

'The FIAT 500X Blue Pill'playfully touts introduction of all-new crossover 2016 Fiat 500X

To commemorate Dodge brand's century mark milestone, 'Wisdom'honors centenarians and celebrates their 100 years

Both 60-second videos make their broadcast television debuts after garnering huge digital success and critical acclaim

AUBURN HILLS, MI -- February 1, 2015: The global launch of FIAT brand's newest vehicle, the all-new 2016 Fiat 500X crossover, and Dodge brand's 100th anniversary, the only American Fiat Chrysler Automobiles N.V. brand to achieve this major milestone, were celebrated in the first two of three videos FCA US LLC aired in tonight's Super Bowl XLIX telecast.

The 60-second "The FIAT 500X Blue Pill" and Dodge "Wisdom" videos break from most recent FCA Super Bowl creative approaches, as both made their broadcast television debuts on America's biggest television stage after first garnering huge digital success and critical acclaim. Both videos use humor and creative twists to capture the unique characteristics and personalities of each brand – fun and lighthearted FIAT and bold, irreverent Dodge.

"FCA US always strives to do something different, something unexpected yet with a purpose, for the largest television audience of the year and this year's Super Bowl videos are no exception," said Olivier Francois, Chief Marketing Officer, FCA – Global. "The Fiat 500X is an important global launch for us, 100 years also is a significant landmark for an automotive brand, and Dodge is our first U.S. brand to reach this milestone. What better way to share these events with the more than 100 million people watching the Super Bowl telecast than to air two entertaining and successful online hits, 'The FIAT 500X Blue Pill' and 'Wisdom,' on broadcast television for the first time."

This is not the first time FCA US has taken a video that first went viral on the web and given it a wider broadcast television audience. In the 2012 Super Bowl XLVI telecast, FIAT aired "Seduction," an online viral sensation that introduced the Fiat 500 Abarth. The video became an immediate Super Bowl commercial hit, garnering instant viewer and critical acclaim, including being named the "Best TV Commercial" at the 2012 D Show.

60-SECOND 'THE FIAT 500X BLUE PILL'

The video playfully and cheekily introduces the FIAT brand's all-new cross-over 2016 Fiat 500X. Filmed in the cities of Pitigliano, Italy and Sorano, Italy, and featuring Italian actors (Nini Salerno and Adele Pandolfi), the spot follows the epic journey of the

"The FIAT 500X Blue Pill"

as it slips through the fingers of an amorous Italian, skipping across rooftops, down a drain pipe, bouncing off villa walls, pinging across cafe tables and eventually dropping the open fuel tank of a Fiat 500. Given the

"The FIAT 500X Blue Pill,"

the vehicle becomes a "bigger, more powerful and ready for action" cross-over 2016 Fiat 500X.The video can be viewed at

FIATUSA.com

.

"The FIAT 500X Blue Pill" first debuted as a longer-form video at the October 2014 Paris Motor Show during the FIAT brand's global reveal of the all-new 2016 FIAT 500X. It gained traction as a viral video, receiving nearly 10 million views online prompting the decision to air it this year during the Super Bowl telecast.

"The FIAT 500X Blue Pill" was created in partnership with Dallas-based The Richards Group

60-SECOND 'WISDOM'

"Wisdom" commemorates Dodge's first 100 years with centenarians who have an attitude, defiance and an irreverence that is the core of Dodge's DNA. In the new 60-second video, 11 centenarians give viewers their advice for living life to the fullest: "I want to tell the world what I have learned," "Live for now," "Because life is good, you make it good," "There are miracles all around you." As the spot progresses, their words begin to take on more attitude and defiance, as the sounds of an engine roars in the background. "Keep your eyes open and sometimes your mouth shut," "Don't complain," "Tell it like it is," "Hesitate and you lose," "Put your pedal to the medal," "Live fast," "And never, ever, forget where you came from."

"You learn a lot in 100 years. Here's to the next 100. Born Dodge," reads on-screen copy at the end as a 2015 Challenger screeches out of the frame with one of the centenarians extending his arm in a "rock on" hand gesture.

The original longer "Wisdom" web video was an instant digital phenomenon when it was first posted in April 2014, amassing nearly 4.5 million views in less than 24 hours – surpassing the 24-hour record views previously held by the Company's iconic Super Bowl commercials ("Born of Fire," "Farmer," "Whole Again," "Halftime in America," "Seduction" and "America's Import.") The original long-form web video received more than 7 million views prior to its Super Bowl telecast debut.

"Wisdom" was created in partnership with Dallas-based The Richards Group and can be viewed at dodge.com.

About the FIAT 500X

The all-new Fiat 500X was designed at Centro Stile in Turin, Italy, where designers leveraged the character and iconic features of the Fiat 500 into a larger and more mature package. On the exterior, design elements like double headlamps, a trapezoidal nose, the signature "whiskers and logo" face and the rounded clamshell hood pay homage to the original Cinquecento. The purposeful and distinct Italian design carries through to the interior with clever storage, body-color instrument panel, a circular cluster display and iconic door handles.

The 2016 Fiat 500X is available in five trim levels: Pop, Easy, Lounge, and for a more rugged look, Trekking and Trekking Plus. The Trekking and Trekking Plus models feature unique front and rear fascia designs, and satin silver accents for a distinct, adventurous appearance.

Crafted in Italy at the FCA Melfi assembly plant, the all-new Fiat 500X will arrive in FIAT studios in North America in the first half of 2015. As a global vehicle, it will go on sale in more than 100 countries worldwide.