Infiniti Returns to the London Art Fair

LODNON -- January 19, 2015: VIP guests at this year’s London Art Fair will be arriving and leaving in style, with Infiniti supporting the prestigious event as official car sponsor for the second year running.

At the entrance to the show, Infiniti will be exhibiting a stunning light painting from Patrick Rochon known as ‘INSPIRED LIGHT BY INFINITI’. This image was created as part of a display at the recent Dubai motorshow and was made by different Infiniti vehicles moving in opposite directions with a selection of lights attached, achieving an artistic blur to their movement and capturing the light in a spectacular fashion.

Patrick Rochon said: “The real inspiration for light painting comes when you discover that light is a medium of infinite qualities - when you paint with it you create real surprises, some genuine ‘wows’. Throughout my career I have pushed the boundaries of what is possible and Infiniti shares my passion to bring new, fresh and exciting experiences. ‘Inspired Light by Infiniti’, using cars for the first time, takes light painting to the next level both as an art form and as an experience that is truly inspiring.”

The Fair, now in its 27th year, presents a unique overview of the art world, with 128 exhibitors ranging from established UK-based modern British and contemporary galleries to innovative emerging spaces in art projects; as well as international gallery presentations from Milan, Paris, Toronto and New York.

With an engaging programme of curated exhibitions, talks, tours, films and performances, the Fair provides an inspiring and supportive environment for collectors of all levels.

The exhibition is open at the Business Design Centre, Islington, from 21-25 January 2015, with a special preview evening on the 20th January. Each day of the show, Infiniti will provide a fleet of chauffeured Q50 and Q70 saloons, along with several QX70s, the premium manufacturer’s distinctive SUV.