Cadillac Global Sales Grow 5 Percent Year Over Year

47 percent rise in China leads all markets

DETROIT -- January 7, 2015: Cadillac’s global expansion continued in 2014 with the brand recording a 5 percent sales increase over the prior year. Cadillac sold 263,697 vehicles worldwide in the 2014 calendar year.

Cadillac sales in China grew 47 percent, driven by growth in the ATS and XTS sedans. Beginning production in late 2013, the ATS-L sold 13,276 units. The larger XTS sedan was up 59 percent year over year to 32,559 units. Cadillac sold more than 73,000 vehicles in China in 2014.

Cadillac sales in Canada grew 10 percent, driven by increases for the SRX crossover and ATS sport sedan. Other countries featuring sharp growth rates included Mexico (up 17 percent), South Korea (up 118 percent) and Israel (up 73 percent).

“Cadillac is both expanding and elevating globally,” said President Johan de Nysschen. “In 2015, we will take many further steps, such as this year’s introduction of all-new high performance V-Series models and the top-of-the-range CT6 to advance further globally.”

In the U.S., Cadillac’s average transaction price climbed to more than $47,000, higher than BMW and Lexus. Also, 74 percent of ATS buyers in 2014 were new to the brand, not trading in a Cadillac vehicle.

Market	CY 2014	CY 2013	YOY % Change
US	170,750	182,549	(6.5)
China	73,500	50,005	47.0
Canada	10,538	9,608	9.7
Middle East	4,265	4,191	1.8
Europe/Russia	1,674	1,943	(13.8)
Rest of World	2,970	2,443	21.6
TOTAL	263,697	250,739	5.2