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Toyota Division is Top Retail Brand for Ninth Straight Month


toyota rav4 (select to view enlarged photo)
2015 Toyota Rav4

Toyota division posts best September since 2007; SUVs set record in September October 01, 2014 September 2014 Sales Chart

TORRANCE, CA -- October 1, 2014: Toyota, Scion and Lexus today reported total September 2014 sales results of 167,279 units, an increase of 1.7 percent over September 2013 on a raw-volume basis unadjusted for 24 selling days this period versus 23 last year.

All three brands combined for third quarter results of 629,181 units, the highest since 2007.

Toyota division posted September 2014 sales of 145,427 units, flat year-over-year on a raw-volume basis compared to September 2013.

“Auto sales remained strong in September and rounded out an excellent third quarter, the best for the industry since 2006,” said Bill Fay, Toyota division group vice president and general manager. “SUVs and crossovers continue to be the industry’s hot spots, and RAV4 and 4Runner both saw double-digits gains.”

Lexus reported September sales of 21,852 units, an 11.9 percent increase on a raw-volume basis year-over-year.

“September was a good month for Lexus, with both passenger cars and luxury utility vehicles showing nice gains,” said Steve Hearne, Lexus vice president of sales and dealer development. “Combined Lexus sales were up for the 12th consecutive month and outperformed both the industry and the luxury segment.”

Other Highlights:

A successful Camry sell-down continues with sales of more than 28,500 units

All-new Corolla posts sales of 20,530

Avalon up nearly 8 percent

Toyota and Lexus hybrids topped 21,000 units, accounting for about 70 percent of industry hybrid sales

Toyota SUVs up 35.1 percent, posts best-ever September

All-new RAV4 led record SUV sales with increase of 42.7 percent, a best-ever September

All-new Highlander up nearly 22 percent

4Runner up 76 percent

Pickups top 20,000 units, up 1 percent

All-new Lexus IS increased 13 percent

Lexus GS up 29 percent

Lexus CT up 35 percent

Lexus ES remains passenger car leader with sales of nearly 5,800 units

Lexus luxury utility vehicles up over 7 percent

Lexus RX posts sales of nearly 7,500

Lexus GX posts triple-digit gains for the eleventh month in a row

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume