Honda Accord Leads American Honda to Near-Record August


PHOTO
2014 Honda Accord

Honda Accord sets all-time monthly record with 51,075 units sold - up 32.5% in August

- Honda Division sales reach 151,551, just 263 units shy of second-best month in history

- New Acura TLX drives heavy dealer traffic in its first weeks on the market

- Acura ILX has best-ever August sales, rising 5.7% for the month

TORRANCE, CA -- Sept. 3, 2014: American Honda Motor Co., Inc. today reported August 2014 Honda and Acura vehicle sales of 167,038 units, an increase of 0.4 percent versus August of last year. The Honda division posted the third highest monthly sales result its 44-year history, on sales of 151,551 vehicles in August while Acura posted sales of 15,487 units in the same period. Year-to-date American Honda sales reached 1,042,382 units.

Honda Accelerating its strong summer sales performance, the Honda brand topped 150,000 units in a single month for only the third time in its history, as Accord led the way selling at an all-time record pace in August. [The all-time record of 153,104 units was set in the midst of a severe gas price hike in May 2008.]

51,075 Accords were sold in August, an all-time monthly record and an increase of 32.5 percent. It was the eighth-straight monthly gain for Accord. Odyssey also showed strength in August, with 12,488 units sold for a gain of 12.9 percent. "The fundamental strengths of the Honda brand are on full display as the Accord strengthened its position as the best-selling car uniquely driven by retail sales to individual buyers," said Jeff Conrad, Honda Division senior vice president and general manager. "Our other core models, Civic, CR-V and Odyssey are also performing well and continue to drive our retail sales leadership in 2014. And the early market response to the redesigned 2015 Fit is a strong indicator of great things to come as supplies improve," added Conrad.

Acura With the new Acura TLX arriving at dealers across the country last month, enthusiastic customers gave Acura dealers much to cheer about in August, as the new luxury performance sedan sold nearly as fast as dealers could unload them from transport trucks. While TLX supplies continue to ramp up, the best-selling MDX continued to set a near-record pace, and ILX enjoyed its best August on record.

TLX went on-sale mid-August and is driving heavy dealer traffic to dealerships nationwide. The great majority of these early units were 3.5-liter V6 models as the 2.4-liter four cylinder began arriving later in the month and V6 SH-AWD models just starting to ship. With supplies improving, the Acura ILX posted its best ever August result on sales of 1,798 units, an increase of 5.7 percent. "With TLX less than a month on the market, our dealers are reporting incredible showroom traffic with customers trying to buy a TLX before we can get it on the dealer lot," said Mike Accavitti, Acura division senior vice president and general manager. "Customer interest is the strongest we've seen on a new model launch, and we're just now starting to deliver the highly-rated TLX four-cylinder and V6 SH-AWD models."

















American Honda Vehicle Sales for August 2014



Month-to-Date

Year-to-Date



August 2014

August 2013

DSR** % Change

MoM % Change

August 2014

August 2013

DSR** % Change

YoY % Change


American Honda Total

167,038

166,432

4.1%

0.4%

1,042,382

1,053,449

-0.6%

-1.1%


Total Car Sales

96,793

91,536

9.7%

5.7%

573,738

579,149

-0.5%

-0.9%


Total Truck Sales

70,245

74,896

-2.7%

-6.2%

468,644

474,300

-0.7%

-1.2%


Honda Cars


91,790

85,394

11.5%

7.5%

541,195

531,054

2.4%

1.9%


Honda Trucks


59,761

63,987

-3.1%

-6.6%

395,269

413,213

-3.9%

-4.3%


Acura Cars


5,003

6,142

-15.5%

-18.5%

32,543

48,095

-32.0%

-32.3%


Acura Trucks


10,484

10,909

-0.3%

-3.9%

73,375

61,087

20.7%

20.1%


Total Domestic Car Sales

95,430

81,849

20.9%

16.6%

539,327

518,355

4.6%

4.0%




Honda Division

90,883

77,921

21.0%

16.6%

515,436

485,788

6.6%

6.1%




Acura Division

4,547

3,928

20.0%

15.8%

23,891

32,567

-26.3%

-26.6%


Total Domestic Truck Sales

70,245

74,896

-2.7%

-6.2%

468,644

474,226

-0.7%

-1.2%




Honda Division

59,761

63,987

-3.1%

-6.6%

395,269

413,139

-3.9%

-4.3%




Acura Division

10,484

10,909

-0.3%

-3.9%

73,375

61,087

20.7%

20.1%


Total Import Car Sales

1,363

9,687

-85.4%

-85.9%

34,411

60,794

-43.1%

-43.4%




Honda Division

907

7,473

-87.4%

-87.9%

25,759

45,266

-42.8%

-43.1%




Acura Division

456

2,214

-78.6%

-79.4%

8,652

15,528

-44.0%

-44.3%


Total Import Truck Sales

0

0

0.0%

0.0%

0

74

-100.0%

-100.0%




Honda Division

0

0

0.0%

0.0%

0

74

-100.0%

-100.0%




Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

   MODEL BREAKOUT BY DIVISION


Honda Division Total

151,551

149,381

5.2%

1.5%

936,464

944,267

-0.3%

-0.8%




* ACCORD

51,075

38,559

37.4%

td>

32.5%

271,426

256,926

6.2%

5.6%




* CIVIC

34,032

39,458

-10.6%

-13.8%

231,167

230,578

0.7%

0.3%




  CR-Z

342

483

-26.6%

-29.2%

2,697

3,282

-17.4%

-17.8%




  FCX CLARITY

0

4

-100.0%

-100.0%

1

6

-83.3%

-83.3%




* FIT

6,051

6,452

-2.7%

-6.2%

32,990

37,040

-10.5%

-10.9%




  INSIGHT

290

438

-31.3%

-33.8%

2,914

3,220

-9.1%

-9.5%
















  CROSSTOUR

1,037

1,654

-35.0%

-37.3%

8,269

11,672

-28.8%

-29.2%




* CR-V

34,079

34,654

2.0%

-1.7%

217,293

207,643

5.2%

4.6%




  ODYSSEY

12,488

11,064

17.1%

12.9%

86,691

90,797

-4.1%

-4.5%




  PILOT

10,810

14,877

-24.6%

-27.3%

72,423

90,696

-19.8%

-20.1%




  RIDGELINE

1,347

1,738

-19.6%

-22.5%

10,593

12,403

-14.2%

-14.6%


















***

Memo: Accord FHEV



1,175

0

0.0%

0.0%

9,425

0

0.0%

0.0%




Memo: Accord PHEV



46

44

8.4%

4.5%

267

298

-10.0%

-10.4%




Memo: Civic Hybrid



503

697

-25.2%

-27.8%

3,407

4,416

-22.5%

-22.8%




Memo: Fit EV



55

66

-13.6%

-16.7%

318

420

-23.9%

-24.3%


Acura Division Total

15,487

17,051

-5.8%

-9.2%

105,918

109,182

-2.5%

-3.0%




  ILX

1,798

1,701

9.6%

5.7%

11,390

13,907

-17.7%

-18.1%




  RLX / RL

216

459

-51.2%

-52.9%

2,508

2,639

-4.5%

-5.0%




  TL

463

2,227

-78.4%

-79.2%

10,215

18,660

-45.0%

-45.3%




  TLX

2,286

0

0.0%

0.0%

2,286

0

0.0%

0.0%




  TSX

240

1,755

-85.8%

-86.3%

6,144

12,889

-52.1%

-52.3%
















  MDX

6,497

6,499

3.7%

-0.0%

43,444

30,264

44.3%

43.6%




  RDX

3,984

4,381

-5.7%

-9.1%

29,865

30,517

-1.7%

-2.1%




  ZDX

3

29

-89.3%

-89.7%

66

306

-78.3%

-78.4%



















***

Memo: ILX Hybrid



24

125

-80.1%

-80.8%

330

1,128

-70.6%

-70.7%





Memo: TSX Wagon



25

169

-84.7%

-85.2%

624

1,491

-57.9%

-58.1%


Selling Days

27

28



205

206




  **** Hybrid

2,380

1,787

38.1%

33.2%

19,040

12,344

55.0%

54.2%




*    Honda and Acura vehicles are made of domestic & global sourced parts


**   Daily Selling Rate


***  Memo line items are included in the respective model total


**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid and RLX Hybrid

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