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Clearance Deals Could Push Auto Sales to Biggest August Since 2003


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SANTA MONICA, CA -- Aug. 28, 2014: Edmunds.com forcasts that 1,511,438 new cars and trucks will be sold in the U.S. in August for an estimated Seasonally Adjusted Annual Rate (SAAR) of 16.9 million. The projected sales will be a 5.5 percent increase from July 2014, and a 0.7 percent increase from August 2013. Edmunds.com projects that this month's sales could hit the highest August sales volume since August 2003, when the industry delivered 1,628,365 new cars.

"August is a huge month for dealers who need to clear out 2014 models to make room for 2015 inventory," says Edmunds.com Senior Analyst Jessica Caldwell. "TV and radio airwaves are filled with these clearance deals and they're helping to push hesitant car shoppers into 'buy now' mode."

SALES VOLUME FORECAST, BY MANUFACTURER







Sales Volume

Aug-14 Forecast

Aug-13  

Jul-14   

Change from Aug 2013*

Change from Jul 2014*







GM

268,813

275,847

256,160

-2.5%

4.9%

Toyota

226,700

231,537

215,802

-2.1%

5.0%

Ford

217,503

220,404

211,467

-1.3%

2.9%

Chrysler Group

190,604

165,552

167,667

15.1%

13.7%

Honda

155,417

166,432

135,908

-6.6%

14.4%

Nissan

126,824

120,498

121,452

5.2%

4.4%

Hyundai/Kia

119,932

118,126

119,320

1.5%

0.5%

VW/Audi

49,715

54,347

45,169

-8.5%

10.1%

Industry

1,511,438

1,500,420

1,432,271

0.7%

5.5%

*NOTE: August 2014 had 27 selling days, August 2013 had 28 and July 2014 had 26.

 

Edmunds.com estimates that retail SAAR will come in at 14.7 million vehicles in August, with fleet transactions accounting for 13.0 percent of total sales. An estimated 2.95 million used cars will be sold in August, for a SAAR of 35.9 million (compared to 3.24 million – or a SAAR of 36.5 million – used car sales in July).

 

MARKET SHARE FORECAST, BY MANUFACTURER


Market Share

Aug-14 Forecast

Aug-13

Jul-14

Change from

August 2013

(Percentage pts.)

Change from

July 2014

(Percentage pts.)

GM

17.8%

18.4%

17.9%

-0.6%

-0.1%

Toyota

15.0%

15.4%

15.1%

-0.4%

-0.1%

Ford

14.4%

14.7%

14.8%

-0.3%

-0.4%

Chrysler Group

12.6%

11.0%

11.7%

1.6%

0.9%

Honda

10.3%

11.1%

9.5%

-0.8%

0.8%

Nissan

8.4%

8.0%

8.5%

0.4%

-0.1%

Hyundai/Kia

7.9%

7.9%

8.3%

0.1%

-0.4%

VW/Audi

3.3%

3.6%

3.2%

-0.3%

0.1%