The Auto Channel
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

August SAAR Continues to Soar


new car purchase

CHICAGO -- Aug. 27, 2014: Cars.com forecasts August light, new-vehicle sales will hit 1,503,640 units, up 0.2 percent year-over-year and 4.8 percent from July. A SAAR of 16.6 million is expected for the month, an increase of 4.1 percent from August 2013 and 0.7 percent month-over-month.

Retail sales are expected to make up 87 percent of total sales in August, up 2.0 percent from August 2013.

"Summer clearance discounts on outgoing 2014 model-year vehicles and the arrival of new 2015 selections helped propel August sales to their highest levels in nine years," said Jesse Toprak, chief analyst for Cars.com, a leading car shopping site and automotive digital marketing company. "We expect sales to continue at a healthy pace through the end of the year, finishing out 2014 with 16.3 million total new-car units."

Unit Sales

Manufacturer

August 2014 Sales Forecast

YoY

MoM

Fiat Chrysler

192,426

16.2%

14.8%

Ford

215,640

-2.2%

2.0%

GM

273,452

-0.9%

6.8%

Honda

154,681

-7.1%

13.8%

Hyundai/Kia

120,238

1.8%

0.8%

Nissan

119,252

-1.0%

-1.8%

Toyota

218,110

-5.8%

1.1%

Volkswagen Group

51,468

-10.8%

4.0%

Total

1,503,640

0.2%

4.8%

 

Market Share

Manufacturer

August 2014 Sales Forecast

Jul-14

Aug-13

Fiat Chrysler

12.8%

11.7%

11.0%

Ford

14.3%

14.7%

14.7%

GM

18.2%

17.8%

18.4%

Honda

10.3%

9.5%

11.1%

Hyundai/Kia

8.0%

8.3%

7.9%

Nissan

7.9%

8.5%

8.0%

Toyota

14.5%

15.0%

15.4%

Volkswagen Group

3.4%

3.4%

3.8%