New Car Sales in Europe Increase 5.4% in July

european car sales (select to view enlarged photo)
European Monthly Sales Volumes Year-on-Year Comparison

AUTO CENTRAL, EUROPE -- August 19, 2014: Sales in Europe’s five biggest markets are up over 5% on average for July Volkswagen continues to be Europe’s most popular brand with sales up 8.1% on last July The European new car sales market is showing no sign of slowing down with July’s sales up 5.4% on the same period last year according to the latest analysis from JATO Dynamics, the world’s leading provider of automotive intelligence. The majority of Europe’s biggest markets saw positive growth for the month and the five largest markets have all grown year-to-date.

JATO’s headline market analysis:

Out of the 29 countries analysed, 22 record year-on-year increases in sales Nine of the top 10 brands increase sales compared to July 2013 Skoda was the best performer in the top ten with a 27.8% increase compared to the same month last year Europe's largest markets continue to grow, with four out of the 'Big 5’ recording significant year-on-year growth. Spain saw the best performance, where government incentives led to double-digit growth of 11.3% for the month. Great Britain (+6.6%) and Italy (+5.3%) also performed well during July, while Germany returned to growth of 6.8% following a slight fall in June. France saw a sales drop of 4.3% but growth remains up 1.9% on year-to-date sales.

Out of the countries studied, 22 of the 29 registered growth compared to July last year. Sweden continues to impress with sales growth up 12.7% on the same month last year and a 17.1% increase year-to-date. Elsewhere, the Czech Republic recorded another month of double-digit growth, with sales increasing 21.8% year-on-year and Switzerland started to reverse its year-on-year decline with growth of 4.3% compared to July last year.

Monthly sales for July increased considerably from last year in Ireland (+61.6%) and Portugal (+30.6%), although both markets started from a low base. Ireland benefitted from a split registration system, which gave consumers a better choice in buying their new car mid-year rather than during the busy first quarter.

european car sales (select to view enlarged photo)
European Monthly Sales Volumes Year-on-Year Comparison

Volkswagen remains the top European brand by sales, with growth of 8.1% compared to July of last year. Volkswagen's market share increased on the back of an impressive performance from their flagship Golf model. The new Golf Sportsvan also performed well and the Tiguan remains popular, both helping to boost sales.

The top 10 brands have all grown their sales year-to-date and all but one saw a sales increase in July. Skoda, helped by strong sales of the Octavia (+34.9%), claimed ninth place with an impressive 27.8% increase in July; this brings Skoda’s year-to-date sales growth to 19.4%.

July also saw increases for BMW (+9.1%) and Opel/Vauxhall (+8.0%). Opel/Vauxhall was helped by strong sales of the Mokka while BMW benefitted from the release of new body types for its new 4-series.

Make Jul_14 Jul_13 % change Jul Jul YtD_14 Jul YtD_13 % change YtD
VOLKSWAGEN 140,985 130,475 +8.1% 965,761 939,519 +2.8%
FORD 78,839 78,137 +0.9% 593,683 566,155 +4.9%
OPEL/VAUXHALL 72,051 66,726 +8.0% 544,379 502,744 +8.3%
RENAULT 67,366 63,975 +5.3% 535,663 476,251 +12.5%
AUDI 63,817 59,163 +7.9% 447,487 423,683 +5.6%
PEUGEOT 63,634 63,461 +0.3% 485,801 457,513 +6.2%
MERCEDES 56,162 52,521 +6.9% 390,287 375,575 +3.9%
BMW 53,669 49,215 +9.1% 399,181 377,230 +5.8%
SKODA 51,876 40,595 +27.8% 351,123 294,103 +19.4%
CITROEN 50,967 52,722 -3.3% 384,547 377,837 +1.8%

The Volkswagen Golf remains the top selling model in Europe and led the way for Volkswagen with a sales increase of 10.9% for July and 13.7% year-to-date. Audi’s A3 recorded a 23.0% increase in sales for the month, putting its year-to-date sales at +29.3%.

Other strong performers included the third-placed Renault Clio (+11.9%) and Opel/Vauxhall’s Corsa (+16.7%) in fifth place.

Outside of the top 10, Skoda's impressive month saw a sales increase for both their Rapid and Yeti models while the Fabia also performed well, with sales almost level with last year despite serious competition in the B-segment.

Compact crossover vehicles such as the Dacia Duster (+85.5%) and the Opel/Vauxhall Mokka (+62.4%) proved to be popular choices during July. This segment also saw another surge in demand for the newly introduced Renault Captur and Peugeot 2008.

Top 10 Models

Make & Model Jul_14 Jul_13 % change Jul Jul YtD_14 Jul YtD_13 % change YtD
VOLKSWAGEN GOLF 41,914 37,788 +10.9% 312,177 274,503 +13.7%
FORD FIESTA 23,841 22,474 +6.1% 191,728 176,124 +8.9%
RENAULT CLIO 23,487 20,993 +11.9% 186,073 175,329 +6.1%
VOLKSWAGEN POLO 22,471 23,426 -4.1% 162,936 165,903 -1.8%
OPEL/VAUXHALL CORSA 19,877 17,038 +16.7% 153,620 148,822 +3.2%
NISSAN QASHQAI 18,401 17,549 +4.9% 128,762 131,144 -1.8%
SKODA OCTAVIA 18,112 13,422 +34.9% 124,194 87,914 +41.3%
FORD FOCUS 17,779 19,057 -6.7% 139,290 141,670 -1.7%
AUDI A3 17,316 14,075 +23.0% 122,789 94,947 +29.3%
PEUGEOT 208 16,679 18,595 -10.3% 136,371 155,352 -12.2%

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