Infiniti Brings its Premium Automobiles to Life at the 2014 Pebble Beach Concours d'Elegance


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Infiniti Q50

Partnership with TEN: The Enthusiast Network and Microsoft Expands the Experience Virtually and Dynamically

Technology Supplements Existing Displays and Ride and Drives in Monterey Infiniti Performance Pavilion Features Virtual Test Drive of Q50 Eau Rouge

PEBBLE BEACH, CA -- August 11, 2014: Infiniti is partnering with TEN: The Enthusiast Network and Microsoft during the 2014 Pebble Beach Concours d’Elegance to create a unique consumer experience that combines traditional displays with high-technology.

In addition to ride and drive activities at the Infiniti Performance Pavilion at the Pebble Beach Concours Plaza, Infiniti worked with Microsoft to create the ultimate interactive experience designed to give guests a taste of Infiniti’s 560-hp concept sport sedan, the Q50 Eau Rouge. Custom XBOX driving simulators running Microsoft’s Forza 5 will be specially-loaded with the Q50 Eau Rouge, allowing visitors to virtually test their driving skills on the world’s most famous racetracks.

Also new for this year, is an interactive product app that will be placed on Microsoft’s latest Surface tablets at the Infiniti Performance Pavilion. The tablets allow users to watch exclusive video content, as well as virtually explore interior and exterior views of Infiniti’s key models within an immersive 360-degree environment.

Test-drives will be offered at the Infiniti Performance Pavilion Thursday through Saturday. The complete Infiniti line will be available, including the new Q50 sports sedan and QX60 Hybrid 7-passenger crossover. Also on display will be the redesigned 2015 Q70L luxury performance sedan – with its unique, extended wheelbase, adding more than five inches of rear legroom – and the QX80 Limited, a full-size SUV with an ultra-luxurious leather interior, exclusive wood trim and 8,500 pounds of towing capacity that goes on sale later this year.

As part of Infiniti’s integration with TEN, Motor Trend’s Wide Open Throttle (WOT) show on YouTube will have live tapings featuring VIP guests, highlighting the week’s automotive news from around the world and Monterey Car Week. The tapings, will take place at the Infiniti Performance Pavilion, from 4:00 to 5:00 p.m. PST on Thursday, August 14 and 3:00 to 4:00 p.m. PST on Saturday, August 16.

The Infiniti Performance Pavilion is located at the Pebble Beach Concours Plaza on the corner of Forest Lake Road and Stevenson Drive in Pebble Beach and will be open to guests at the following times (all times PST):

Thursday, August 14, Noon to 7:00 p.m. Friday, August 15, 9:00 a.m. to 7:00 p.m. Saturday, August 16, 9:00 a.m. to 4:00 p.m. Sunday, August 17, 8:00 a.m. to 6:00 p.m.

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