car2go Launches "ride2provide" To Help car2go Communities To Work Together To Give Back
AUSTIN, TX -- Aug. 4, 2014: car2go North America LLC, the fastest-growing global carsharing company, announced that it has launched "ride2provide," a donation feature to be integrated into the car2go mobile app for iPhone and android iOS beginning today, August 4th. The new initiative seeks to help car2go communities across its 15 locations and over 400,000 members in North America to work together in donating to a charitable cause, and will first kick off with a 90-day partnership with Whole Planet Foundation as the program's first exclusive charity.
With the new "ride2provide" feature, car2go members across North America will have the opportunity to view a number of "heart cars" labeled with $1 donations based on their current location within the Home Area, where members can pick up and drop off a vehicle. Members will then be able to select a "heart car" that they would like to use for their trip. For each "heart car" used, car2go will contribute a lump sum donation directly to the Whole Planet Foundation to support its efforts in alleviating global poverty through microcredit and entrepreneurship programs in 60 countries around the world, including the U.S.
"Since car2go's inception, we have long supported our members by helping them get from Point A to Point B with complete ease," said Paul DeLong, Chief Marketing Officer of car2go North America. "Our support for Whole Planet Foundation reinforces our commitment to the communities we serve, and we hope that by connecting our members through ride2provide, we can harness this power and help aspiring entrepreneurs around the world build a stronger future for us all."
"Purpose-driven partners like car2go help us to fund opportunities for the world's poorest entrepreneurs," said Philip Sansone, president and executive director for Whole Planet Foundation. "Thanks to car2go and the ride2provide initiative, we hope to raise enough funds to provide an additional 2,000 microentrepreneurs with a small loan and a chance to start or expand their own home-based business and lift themselves out of poverty."