Toyota Vehicle Sales July 2014: Up 7.3 Percent


toyota rav4
2014 Toyota Rav4

TORRANCE, CA -- Aug. 1, 2014: Toyota, Scion and Lexus today reported total July 2014 sales results of 215,802 units, an increase of 7.3 percent from July 2013 on a daily selling rate (DSR). On a raw-volume basis, unadjusted for 26 selling days in July 2014 versus 25 selling days in July 2013, sales increased 11.6 percent over the year-ago month.

Toyota division posted July 2014 sales of 188,469 units, up 6.4 percent year-over-year on a DSR basis. Volume-wise, Toyota division sales increased 10.6 percent over July 2013.

"Rising consumer confidence, coupled with momentum in the marketplace, boosted auto sales in July," said Bill Fay, Toyota division group vice president and general manager. "Led by an all-time record month for RAV4 and double-digit gains for both Camry and Corolla, Toyota was the number one retail brand."

Lexus reported July sales of 27,333 units, a 14.1 percent increase on a DSR basis and an 18.7 percent increase on a raw-volume basis, both year-over-year.

"Lexus dealers turned in their best July results ever thanks to some hot products, a nationwide marketing program and the strength of the overall luxury market," said Jeff Bracken, Lexus group vice president and general manager. "Six of the eight Lexus models posted gains for the month."

Other Highlights:

Camry up about 15 percent with sales of nearly 40,000 units All-new Corolla up 26 percent with sales of almost 31,000 units Prius posts sales of 20,675 units Toyota light trucks post best-ever July, up over 15 percent All-new RAV4 up over 37 percent, posts best-ever month All-new Highlander up 4 percent 4Runner up 64.5 percent All-new Tundra up 5 percent for the month Tacoma posts sales of over 13,000 units All-new Lexus IS increased about 25 percent Lexus ES posts sales of more than 6,000 units Lexus GS up over 16 percent Lexus luxury utility vehicles up over 23 percent Lexus RX up 14.5 percent Lexus GX posts triple-digit gains for the ninth month in a row *Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume.

TOYOTA  U.S. SALES SUMMARY

July, 2014











-- CURRENT MONTH --

-- CALENDAR YEAR TO DATE --




DSR %

VOL % 



DSR %

VOL % 


2014

2013

CHG

CHG 

2014

2013

CHG

CHG 

TOTAL TOYOTA

215,802

193,394

7.3

11.6

1,381,409

1,302,185

6.1

6.1

TOTAL TOYOTA DIV.

188,469

170,363

6.4

10.6

1,215,387

1,160,739

4.7

4.7

TOTAL LEXUS

27,333

23,031

14.1

18.7

166,022

141,446

17.4

17.4










YARIS

686

1,759

-62.5

-61.0

9,218

13,685

-32.6

-32.6

COROLLA

30,833

24,463

21.2

26.0

205,187

183,435

11.9

11.9

PRIUS

20,675

23,294

-14.7

-11.2

127,776

143,508

-11.0

-11.0

CAMRY

39,888

34,780

10.3

14.7

262,428

242,406

8.3

8.3

AVALON

6,092

5,569

5.2

9.4

38,123

43,040

-11.4

-11.4

SCION FR-S

1,171

1,614

-30.2

-27.4

8,833

11,635

-24.1

-24.1

SCION iQ

174

336

-50.2

-48.2

1,401

2,645

-47.0

-47.0

SCION xD

682

809

-18.9

-15.7

4,968

5,133

-3.2

-3.2

SCION xB

1,415

1,528

-11.0

-7.4

9,633

11,047

-12.8

-12.8

SCION tC

1,685

1,974

-17.9

-14.6

10,928

10,801

1.2

1.2

TOTAL SCION

5,127

6,261

-21.3

-18.1

35,763

41,261

-13.3

-13.3

TOTAL TOYOTA DIV. CAR

103,301

96,126

3.3

7.5

678,495

667,335

1.7

1.7










CT

1,979

1,306

45.7

51.5

10,316

8,858

16.5

16.5

HS

0

2

-100.0

-100.0

0

5

-100.0

-100.0

IS

4,542

3,641

19.9

24.7

28,115

14,427

94.9

94.9

ES

6,326

6,089

-0.1

3.9

39,496

39,582

-0.2

-0.2

GS

2,001

1,722

11.7

16.2

12,123

10,790

12.4

12.4

LS

624

661

-9.2

-5.6

4,578

5,908

-22.5

-22.5

LFA

0

0

N/A

N/A

12

17

-29.4

-29.4

TOTAL LEXUS CAR

15,472

13,421

10.8

15.3

94,640

79,587

18.9

18.9

TOTAL TOYOTA CAR

118,773

109,547

4.3

8.4

773,135

746,922

3.5

3.5










RAV4

26,779

19,538

31.8

37.1

143,731

120,812

19.0

19.0

FJ CRUISER

1,424

1,260

8.7

13.0

9,661

7,854

23.0

23.0

VENZA

2,540

2,886

-15.4

-12.0

18,794

23,498

-20.0

-20.0

HIGHLANDER

11,357

10,908

0.1

4.1

83,495

72,679

14.9

14.9

4RUNNER

6,662

4,049

58.2

64.5

41,955

29,476

42.3

42.3

SIENNA

11,661

10,608

5.7

9.9

73,952

73,167

1.1

1.1

SEQUOIA

971

1,072

-12.9

-9.4

6,901

7,765

-11.1

-11.1

LAND CRUISER

213

214

-4.3

-0.5

1,706

1,698

0.5

0.5

TOTAL TOYOTA DIV. SUV

49,946

39,927

20.3

25.1

306,243

263,782

16.1

16.1










TACOMA

13,249

13,882

-8.2

-4.6

88,398

95,070

-7.0

-7.0

TUNDRA

10,312

9,820

1.0

5.0

68,299

61,385

11.3

11.3

TOTAL TOYOTA DIV. PICKUP

23,561

23,702

-4.4

-0.6

156,697

156,455

0.2

0.2

TOTAL TOYOTA DIV. TRUCK

85,168

74,237

10.3

14.7

536,892

493,404

8.8

8.8










RX

9,658

8,437

10.1

14.5

56,922

54,255

4.9

4.9

GX

1,955

881

113.4

121.9

12,231

5,296

130.9

130.9

LX

248

292

-18.3

-15.1

2,229

2,308

-3.4

-3.4

TOTAL LEXUS TRUCK

11,861

9,610

18.7

23.4

71,382

61,859

15.4

15.4

TOTAL TOYOTA TRUCK

97,029

83,847

11.3

15.7

608,274

555,263

9.5

9.5










SELLING DAYS

26

25



178

178



DSR = DAILY SELLING RATE

TOYOTA  U.S. SALES SUMMARY

July, 2014











-- CURRENT MONTH --

-- CALENDAR YEAR TO DATE --




DSR %

VOL % 



DSR %

VOL % 


2014

2013

CHG

CHG 

2014

2013

CHG

CHG 

* NORTH AMERICAN BUILT VEHICLES

















COROLLA

30,833

23,357

26.9

32.0

205,122

181,982

12.7

12.7

CAMRY

39,868

34,762

10.3

14.7

262,323

242,244

8.3

8.3

AVALON

6,092

5,569

5.2

9.4

38,123

43,040

-11.4

-11.4

RAV4

16,745

11,497

40.0

45.6

98,570

79,422

24.1

24.1

VENZA

2,540

2,886

-15.4

-12.0

18,794

23,498

-20.0

-20.0

HIGHLANDER

11,093

10,463

1.9

6.0

81,374

69,086

17.8

17.8

SIENNA

11,661

10,608

5.7

9.9

73,952

73,167

1.1

1.1

SEQUOIA

971

1,072

-12.9

-9.4

6,901

7,765

-11.1

-11.1

TACOMA

13,249

13,882

-8.2

-4.6

88,398

95,070

-7.0

-7.0

TUNDRA

10,312

9,820

1.0

5.0

68,299

61,385

11.3

11.3










RX

8,356

7,004

14.7

19.3

45,392

46,600

-2.6

-2.6










TOTAL

151,720

130,920

11.4

15.9

987,248

923,259

6.9

6.9

N.A. VEHICLES % OF TOTAL

70.3%

67.7%



71.5%

70.9%












TOYOTA DIV. IMPORT CAR

26,508

32,438

-21.4

-18.3

172,927

200,069

-13.6

-13.6

LEXUS IMPORT CAR

15,472

13,421

10.8

15.3

94,640

79,587

18.9

18.9

TOYOTA DIV NA BUILT CARS

76,793

63,688

15.9

20.6

505,568

467,266

8.2

8.2

TOTAL TOYOTA CARS

118,773

109,547

4.3

8.4

773,135

746,922

3.5

3.5










TOYOTA DIV. IMPORT TRUCK

18,597

14,009

27.6

32.8

100,604

84,011

19.8

19.8

LEXUS IMPORT TRUCK

3,505

2,606

29.3

34.5

25,990

15,259

70.3

70.3

TOYOTA DIV NA BUILT TRUCK

66,571

60,228

6.3

10.5

436,288

409,393

6.6

6.6

LEXUS NA BUILT TRUCK

8,356

7,004

14.7

19.3

45,392

46,600

-2.6

-2.6

TOTAL TOYOTA TRUCK

97,029

83,847

11.3

15.7

608,274

555,263

9.5

9.5










SELLING DAYS

26

25



178

178



DSR = DAILY SELLING RATE











--CURRENT MONTH--


--CALENDAR YEAR TO DATE--


Memo:

2014

2013

DSR % 


2014

2013

DSR %


Toyota Prius Sedan

12,866

15,252

-18.9%


75,903

92,061

-17.6%


Toyota Prius V (only)

2,738

3,428

-23.2%


17,219

22,044

-21.9%


Toyota Prius C (only)

3,700

3,797

-6.3%


23,983

24,372

-1.6%


Toyota Prius Phv (only)

1,371

817

61.4%


10,671

5,031

112.1%











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