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Subaru Reports July 2014 as Best-Ever Sales Month


subaru brz (select to view enlarged photo)
2014 Subaru BRZ

All-time monthly sales record of 45,714

- 1.1 Million Forester sales to date and best Forester month ever

- Best July ever for Outback, Legacy sedan and BRZ

- 100,000th XV Crosstrek sold to date and best XV Crosstrek month ever

- 12 straight months of 10,000+ Forester sales

- Fifth consecutive month that Subaru brand sales exceed 40,000 sales

- 32nd consecutive month of year-over-year growth

CHERRY HILL, NJ -- Aug. 1, 2014: Subaru of America, Inc. today reported 45,714 vehicle sales for July 2014, a 27 percent increase over July 2013 sales of 35,994. July marks the best-ever sales month in company history, breaking the previous record set in March 2014 (44,479).

Year-to-date Subaru sales totaled 283,722 – an 18 percent increase over the same period in 2013. The company has now seen 32 consecutive months of year-over-year growth and is already on its way to its sixth successive annual sales record.

The Forester and XV Crosstrek model lines both contributed significantly to the company's strong July result while posting best-ever monthly sales records. The Outback, Legacy and BRZ model lines were also notably strong. Subaru expects the sales momentum to continue now that the all-new 2015 Outback and Legacy models have begun arriving at retailers.

Carline

Jul-14

Jul-13

% Chg

Jul-14

Jul-13

% Chg


MTD

MTD

MTD

YTD

YTD

YTD

Forester

14524

9841

47.59%

88924

60589

46.77%

Impreza

5368

5614

-4.38%

36467

35167

3.70%

WRX/STI

2005

1471

36.30%

15240

11024

38.24%

Legacy

4679

3142

48.92%

22533

26550

-15.13%

Outback

11768

10456

12.55%

74523

71767

3.84%

BRZ

724

706

2.55%

5019

4774

5.13%

XV Crosstrek**

6603

4636

42.43%

40368

29726

35.80%

TOTAL*

45,714

35,994

27.00%

283,722

240,591

17.93%

* Includes 43 Tribeca sales for the month and 648 YTD.

** includes Hybrid sales of 746.

"July delivered a spectacular record result," said http://schema.org/Person">Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. "Our retailers did an amazing job selling more cars than they had on the ground at the start of the month."   

"With the all-new Legacy and Outback models arriving at retailers and most of the model year change over complete, we can expect a very positive end to the year," said http://schema.org/Person">Jeffrey A. Walters, senior vice president of sales.