July Auto Retail Sales Expected to Hit Highest Level Since Before Recession


buying a car

CHICAGO -- July 29, 2014: Cars.com forecasts July light, new-vehicle sales will hit 1,435,104 units, up 9.4 percent year-over-year and up 1 percent from June. A SAAR of 16.5 million is expected for July, an increase of 4.4 percent from this time last year and down 2.8 percent month-over-month.

Additionally, retail sales are expected to make up 86 percent of total sales this month, up 6.2 percent from July 2013.

"New-vehicle retail sales pace reached its highest level since before the recession in July, fueled mostly by cheap credit and a great selection of vehicles," said Jesse Toprak, chief analyst for Cars.com. "Fiat-Chrysler is projected to post the largest increase in sales amongst the major automakers with a 22 percent improvement over July 2013."

Small SUVs continue to be the fastest-growing segment this year, stealing customers from the small-car and mid-size sedan segments.

Unit Sales

Manufacturer

July 2014 Sales Forecast

YoY

MoM

Fiat Chrysler

169,874

22.1%

-0.7%

Ford

213,418

10.5%

-3.6%

GM

256,712

9.7%

-4.0%

Honda

147,124

4.0%

14.0%

Hyundai/Kia

122,195

6.2%

3.5%

Nissan

117,841

8.1%

7.5%

Toyota

209,687

8.4%

4.0%

Volkswagen Group

48,750

-7.4%

-2.1%

Total

1,435,104

9.4%

1.0%

 

Market Share

Manufacturer

July 2014 Sales Forecast

Jun-14

Jul-13

Fiat Chrysler

11.8%

12.0%

10.6%

Ford

14.9%

15.6%

14.7%

GM

17.9%

18.8%

17.8%

Honda

10.3%

9.1%

10.8%

Hyundai/Kia

8.5%

8.3%

8.8%

Nissan

8.2%

7.7%

8.3%

Toyota

14.6%

14.2%

14.7%

Volkswagen Group

3.4%

3.5%

4.0%

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