Lincoln Motors Joins the National Society of Hispanic MBAs as 2014 Marketing Partner
IRVING, TX -- July 29, 2014: The National Society of Hispanic MBAs (NSHMBA) announced a partnership with The Lincoln Motor Company as NSHMBA's 2014 national Automotive Partner.
Lincoln will be conference Co-lead at NSHMBA's 25th Annual Conference & Career Expo in Philadelphia, PA on September 24 -27, 2014. Lincoln will be offering unique test drive experiences for all conference attendees. Lincoln will also be providing a vehicle lease giveaway to all participants during the conference. Lincoln has also expanded its support to NSHMBA with a pledge towards their MBA scholarship fund.
As part of this partnership, NSHMBA will also execute chapter events throughout Los Angeles and Miami featuring Lincoln vehicles. These events will take place starting August 1st through December 31st, 2014.
"In order for Hispanic business students and professionals to build successful careers in this ever-changing economy, they need professional advice on how to leverage the unique opportunities afforded to them," said NSHMBA CEO Manny Gonzalez. "NSHMBA, alongside with Lincoln and our other sponsors, is here to provide professional development and as many opportunities as possible to succeed."
"Our partnership with NSHMBA helps to illustrate our mutual admiration for excellence and achievement," said David Rodriguez, Multicultural Marketing Manager, Lincoln Motor Company. "NSHMBA presents a powerful platform to demonstrate Lincoln's commitment to create innovative, modern products for our passionate Hispanic consumers."