Maserati and Quintessentially Driven Form New Relationship
AUTO CENTRAL, UK -- July 24, 2014: A fleet of Quattroportes join the luxury bespoke car service as flagship models Quintessentially Driven chauffeurs to receive Maserati training and facilitate test drive bookings Thursday, 24 July, 2014: A glamorous collection of Maserati Quattroporte saloons is set to join Quintessentially Driven’s exclusive vehicle fleet in London. The bespoke luxury car service provides chauffeur-driven and self-drive hire cars to members and VIP events.
Quintessentially Driven has chosen the new Quattroporte to be the flagship of its prestigious fleet and the stunning saloon will provide the ultimate chauffeur experience as the fleet whisks clients between London’s top shopping destinations, hotels, restaurants and nightspots.
The first four cars will enter service this month with others set to follow in the next twelve months. Maserati adverts will feature prominently on the Quintessentially Driven website as part of the relationship Quintessentially Driven .
In addition, Maserati will give the company’s chauffeurs special training on its current product range. As important brand advocates the drivers will be able to offer interested clients the opportunity to try a Maserati for themselves.
Chauffeurs will distribute individually numbered credit card-style handouts to prospective customers, inviting them to test drive a Ghibli, Quattroporte, GranTurismo or GranCabrio. The card will contain the contact details of a concierge who will make the necessary arrangements.
Peter Denton, Region Manager Maserati North Europe, said: “We are very excited about this new relationship; both Maserati and Quintessentially Driven are like-minded brands who pride themselves on delivering the ultimate in luxurious products.”