Porsche Ranks Highest Among Nameplates in J.D. Power 'APEAL' Study for Tenth Consecutive Year
ATLANTA -- July 23, 2014: For the tenth year in a row, U.S. customers have rated Porsche highest among all nameplates in the industry in the J.D. Power 'APEAL' (Automotive Performance, Execution and Layout) Study. In addition to the brand taking overall honors, the Porsche 911 and Cayenne models rank highest in their respective vehicle segments (Midsize Premium Sporty Car, Midsize Premium SUV), while Boxster and Cayman swept the first two places in the Compact Premium Sporty Car segment. This is the second time this year Porsche led a J.D. Power study – Porsche also ranked highest among all nameplates in the 2014 J.D. Power Initial Quality Study.
The J.D. Power 'APEAL' study measures the attitudes of more than 86,000 U.S. customers who purchased or leased a new 2014 model-year vehicle between November 2013 and February 2014. Questions are designed to evaluate ten categories of vehicle performance and design: exterior and interior styling, storage and space, audio/communication/entertainment/navigation (ACEN), seats, heating, ventilation, and air conditioning (HVAC), driving dynamics, engine/transmission, visibility and safety, and fuel economy.
Porsche earned 882 points on the 1,000-point scale, compared to the premium industry average of 840. The overall industry average was 794.